Direct response advertising related to consumer confidence?

Direct response advertising related to consumer confidence?
by

1 Answer

Answer :

Sounds like a homework question. But it depends on which market you’re looking at.
by

Related questions

Where do I find a consumer confidence index?

Description : Where do I find a consumer confidence index?

Last Answer : Well... the CCI started in 1967, so I doubt you'll find it back to 1900. But you might be able to find something similar. But I'm not quite the person to ask =)

How do you think the latest AT&T security breach will affect consumer confidence?

Description : How do you think the latest AT&T security breach will affect consumer confidence?

Last Answer : answer:All of your questions are yet to be answered. Having said that, I cannot understand how Apple can go forward with their AT&T exclusivity. Past breaches have left me feeling a little technologically naked. So, I tread rather softly over the wireless world.

How can you rid non-response bias from a 95 confidence interval for the population proportion a) use t b) make CI 99 c) make CI 80 d) Increase n by 250 and use an SRS for those remaining e) none?

Description : How can you rid non-response bias from a 95 confidence interval for the population proportion a) use t b) make CI 99 c) make CI 80 d) Increase n by 250 and use an SRS for those remaining e) none?

Last Answer : The answer is e) none. You cannot rid non-response bias.

How can you rid non-response bias from a 95 confidence interval for the population proportion a) use t b) make CI 99 c) make CI 80 d) Increase n by 250 and use an SRS for those remaining e) none?

Description : How can you rid non-response bias from a 95 confidence interval for the population proportion a) use t b) make CI 99 c) make CI 80 d) Increase n by 250 and use an SRS for those remaining e) none?

Last Answer : The answer is e) none. You cannot rid non-response bias.

Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above

Description : Sales advertising targeted at customer are called- a) Consumer sales promotion b) Trade sales promotion c) a & b d) None of the above

Last Answer : a) Consumer sales promotion

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in the brand's image 3. a decline in the organization's image 4. increased costs of promotion 5. none of thes

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes

Last Answer : a decline in the brand's image

A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

Last Answer : sales promotion

What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising

Description : What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising

Last Answer : B. Consumer Generated Media

In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall

Description : In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall

Last Answer : C. Mention of the company’s name in a news story

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.

Last Answer : B)a decline in the brand's image.

A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Description : A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Last Answer : B)sales promotion.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Last Answer : C)proactive

Direct Mail Advertising Request?

Description : Direct Mail Advertising Request?

Last Answer : Get StartedUse this letter to request direct mail advertising material on selected subjects. The letter is addressed to the Direct Marketing Association (DMA), a national clearinghouse with nearly 3600 members. You can ... from the DMA.For more information, you can call the DMA at (212) 768-7277.

Direct mailing advertising is the most effective form of advertising.?

Description : Direct mailing advertising is the most effective form of advertising.?

Last Answer : Direct mailing advertising is the most effective form of advertising.

How effective is advertising through a direct mail service?

Description : How effective is advertising through a direct mail service?

Last Answer : Many people seem to discard advertisements that are received directly in the mail, seeing it as junk mail. Advertising through your local newspaper might be a better solution!

Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these

Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these

Last Answer : Outdoor advertising

Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Last Answer : Testimonial Advertisement

Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity aimed at producing short-run effects on sales 4. activity and/or material used in personal selling 5. none of these

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Last Answer : D)function.

Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.

Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries. C)Because all countries have up-to-date postal services, direct mail advertising is always a viable option. D)Technology is generally not a problem in international marketing.

Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.

Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.

Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Description : Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Last Answer : C)Extensive

When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Description : When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Last Answer : D)Marketing concept

Have any Flutherites heard or read the phrase "Slightly higher in the West and South" as related to advertising?

Description : Have any Flutherites heard or read the phrase "Slightly higher in the West and South" as related to advertising?

Last Answer : No. I have heard Slightly higher in Canada but that may be due to the rate of exchange and the fact that both the US and Canada use dollars. I have no idea what that small piece of paper is. ... my mouth if I were you. Paper on the floor near bathrooms is often something you don't want to ingest.

Lithography is associated with Newspaper production, what is it related to? a) Printing Method b) Advertising c) News Collection d) Circulation

Description : Lithography is associated with Newspaper production, what is it related to? a) Printing Method b) Advertising c) News Collection d) Circulation

Last Answer : a) Printing Method

The difference between the GNP and the NNP is equal to the - (1) consumer expenditure on durable goods (2) direct tax revenue (3) indirect tax revenue (4) capital depreciation

Description : The difference between the GNP and the NNP is equal to the - (1) consumer expenditure on durable goods (2) direct tax revenue (3) indirect tax revenue (4) capital depreciation

Last Answer : (4) capital depreciation Explanation: Depreciation refers to two very different but related concepts: the decrease in value of assets (fair value depreciation), and the allocation of the cost of ... equal to capital depreciation. It is the wearing out, breaking down, or technological obsolescence.

A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer

Description : A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer

Last Answer : target public

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

Description : In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C) ... elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

Last Answer : B)of the strength of large national retailers

According to the text, the direct consumers of a nonprofit organisation are its A)general public. B)consumer public. C)member public. D)client public. E)nonbusiness public.

Description : According to the text, the direct consumers of a nonprofit organisation are its A)general public. B)consumer public. C)member public. D)client public. E)nonbusiness public.

Last Answer : D)client public.

A group of individuals who have an interest in or concern about an organisation, a product, or a social cause is a(n): A)direct consumer. B)client consumer. C)target public. D)general public.

Description : A group of individuals who have an interest in or concern about an organisation, a product, or a social cause is a(n): A)direct consumer. B)client consumer. C)target public. D)general public.

Last Answer : C)target public.

The difference between the GNP and the NNP is equal to the (1) consumer expenditure on durable goods (2) direct tax revenue (3) indirect tax revenue (4) capital depreciation

Description : The difference between the GNP and the NNP is equal to the (1) consumer expenditure on durable goods (2) direct tax revenue (3) indirect tax revenue (4) capital depreciation

Last Answer : capital depreciation

What is a direct response marketing and data analyst in terms of jobs at a tech company?

Description : What is a direct response marketing and data analyst in terms of jobs at a tech company?

Last Answer : Those are code words for: data entry and telemarketing. Direct Response means answering incoming calls (sometimes-or sometimes they REALLY stretch the truth and mean that a computer-dialer will bring incoming ... skills to work-maybe even for the same company where you start out as a QA analyst.

The neurohormonal arm of the stress response is well defined. Less is known about the inflammatory arm mediated primarily by cytokines. Which of the following statement(s) is/are true concerning this arm of the surgical stress response? a. Cytokines primarily work locally via direct cell-to-cell communication b. Cytokines are never detectable in the systemic bloodstream c. Cytokines are produced only by immune cells attracted to the site of injury d. Cytokine release may stimulate the release of other cytokines leading to an important cascade of events

Description : The neurohormonal arm of the stress response is well defined. Less is known about the inflammatory arm mediated primarily by cytokines. Which of the following statement(s) is/are true ... Cytokine release may stimulate the release of other cytokines leading to an important cascade of events

Last Answer : Answer: a, d Cytokines, which are produced at the site of injury by endothelial cells and by diverse immune cells throughout the body, also occupy a pivotal position in the stress response ... act as hormones and spill over into the systemic circulation and become detectable in the bloodstream

In the illustrated circuit, one advantage of the capacitor coupling over direct coupling is ____________. EL-0048 A. as the frequency decreased the capacitive reactance (Xc) increases B. the amplifier becomes more efficient at lower capacitance. C. the arrangement allows the coupling of the signal while it isolates the biasing of each stage. D. good frequency response.

Description : In the illustrated circuit, one advantage of the capacitor coupling over direct coupling is ____________. EL-0048 A. as the frequency decreased the capacitive reactance (Xc) increases B. the amplifier becomes ... of the signal while it isolates the biasing of each stage. D. good frequency response.

Last Answer : Answer: C

Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Bill accesses Waterstone’s home page on the world wide web and orders a copy of the latest best selling business book. This is an example of: A)catalogue retailing. B)direct -response retailing. C)online retailing. D)home shopping. E)in -home retailing.

Description : Bill accesses Waterstone’s home page on the world wide web and orders a copy of the latest best selling business book. This is an example of: A)catalogue retailing. B)direct -response retailing. C)online retailing. D)home shopping. E)in -home retailing.

Last Answer : C)online retailing.

All of the following are types of direct marketing except A) direct -response marketing. B) direct selling. C) television home shopping. D) online retailing.

Description : All of the following are types of direct marketing except A) direct-response marketing. B) direct selling. C) television home shopping. D) online retailing.

Last Answer : B) direct selling.