Using the R&D Spreadsheet to design your products, you have which of the following projects  to choose from?
a. Repositioning
b. Invention
c. Reliability adjustment
d. All of the above
e. None of the above

1 Answer

Answer :

d. All of the above

Related questions

Description : R&D projects can drive a product’s: a. size. b. age. c. reliability. d. performance. e. all of the above.

Last Answer : e. all of the above.

Description : R&D completion time can be diminished a. by repositioning a product. b. the more a company changes a product’s MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

Last Answer : d. when a company takes advantage of existing technology.

Description : Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year ... R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Last Answer : a. The day the R&D project completes

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

Description : What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway ... of the product's new location to an existing product in your company's line. e. The labor strike.

Last Answer : The labor strike.

Description : R&D completion time depends on a. number of projects in R&D. b. automation rating. c. similarity to existing products. d. size of the product. e. a, b, and c.

Last Answer : e. a, b, and c.

Description : Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

Last Answer : b. low automation levels.

Description : .A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

Description : What is one drawback of increasing automation? a. The product requires increased time/expense for subsequent short-move repositioning. b. Operating second shift becomes more expensive. c. ... d. Automation slows production capability. e. It requires more employees for the production line.

Last Answer : a. The product requires increased time/expense for subsequent short-move repositioning.

Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Last Answer : e. in both b and d.

Description : Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Last Answer : c. R&D

Description : Higher automation leads to lower production costs and has what effect on repositioning a product on the perceptual map? a. makes it more difficult and expensive b. makes it easier and cheaper c. no effect d. eliminates repositioning

Last Answer : a. makes it more difficult and expensive

Description : The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Last Answer : d. a, b, and c.

Description : New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Last Answer : b. Research and Development

Description : A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Last Answer : d. Age

Description : In the Capstone® simulation, what are the components of a product's material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component ... , shipping and handling d. Level of automation and product reliability e. None of the above

Last Answer : b. Reliability component cost and positioning component cost

Description : ncreasing a product’s reliability will result in which of the following changes to production costs? a. Lower material cost b. Higher material cost c. Higher labor costs d. Lower labor costs e. Reducing MTBF has no effect on costs of production

Last Answer : b. Higher material cost

Description : What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

Last Answer : c. Expected time a product lasts

Description : The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare ... used to compare age against position. e. a marketing tool used to compare time against motion.

Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

Description : .Finance Decisions should be made a. before the other departments enter their decisions. b. at any time. c. after the other departments have entered their decisions. d. after the R&D department has entered its decisions. e. none of the above.

Last Answer : c. after the other departments have entered their decisions.

Description : Investing in Channel Support Systems can a. increase demand. b. reduce R&D cycle time. c. reduce material costs. d. reduce labor costs. e. reduce administrative costs.

Last Answer : a. increase demand.

Description : Investing in Quality Function Deployment Effort can a. reduce labor and administrative costs. b. increase demand and reduce labor costs. c. reduce R&D cycle time and increase demand. d. reduce R&D cycle time and enhance the effectiveness of the promo and sales Budgets. e. increase demand.

Last Answer : d. reduce R&D cycle time and enhance the effectiveness of the promo and sales Budgets.

Description : A 6 month project in R&D costs____________; while a 12 month project in R&D costs ________. a. 1,000,000; 1,500,000 b. 650,000; 850,000 c. 500,000; 1,000,000 d. 750,000; 1,000,000 e. 1,000,000; 750,000

Last Answer : c. 500,000; 1,000,000

Description : Investing in Vendor Just In Time can a. reduce material costs and R&D cycle time. b. reduce administrative costs and labor costs. c. reduce R&D cycle time and increase demand. d. reduce material costs and administrative costs. e. reduce material costs and increase demand.

Last Answer : d. reduce material costs and administrative costs.

Description : Quality Initiative Training can a. increase demand. b. decrease R&D cycle time. c. decrease material costs. d. decrease labor costs. e. decrease administrative costs.

Last Answer : d. decrease labor costs.

Description : These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems ... Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Last Answer : b. Quality Function Deployment and Benchmarking

Description : This process management initiative reduces R&D cycle time, a. Concurrent Engineering (CCE) b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : a. Concurrent Engineering (CCE)

Description : Within the process management initiatives, concurrent engineering a. reduces material cost, inventors’ carrying costs and administrative overhead. b. reduces labor costs. c. increases the effectiveness of the sales budget and therefore demand. d. reduces R&D cycle time. e. none of the above.

Last Answer : d. reduces R&D cycle time.

Description : Within the Process Management Initiatives, channel support systems a. reduce material cost. b. reduce labor costs. c. increase demand. d. reduce R&D cycle time. e. none of the above.

Last Answer : c. increase demand.

Description : How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

Last Answer : b. Budgeting money to quality initiatives

Description : Budgeting money to Quality initiative will lead to these outcomes except: a. decrease R&D time. b. increase Demand. c. increase Labor Costs. d. increase efficiency. e. produce administrative savings.

Last Answer : c. increase Labor Costs.

Description : When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in a. October 1, 2002. b. immediately upon completion. c. January 1, 2003. d. R&D has no effect on product revisions. e. September 15, 2003.

Last Answer : b. immediately upon completion.

Description : Which one is not an area in which Capstone® separates company activities? a. Marketing b. Production c. R&D d. Logistics e. TQM

Last Answer : d. Logistics

Description : Where are the credit policies for customer and supplier set in Capstone.xls? a. Marketing spreadsheet b. Production spreadsheet c. Finance spreadsheet d. Credit spreadsheet e. None of the above

Last Answer : a. Marketing spreadsheet

Description : The marketing spreadsheet is used to set which of the following: a. prices. b. promotion budgets. c. sales budgets. d. all of the above. e. none of the above.

Last Answer : d. all of the above.

Description : Period costs include a. R&D. b. promotion. c. sales and administration expenses. d. all of the above.

Last Answer : d. all of the above.

Description : R&D project length can be as long as ___________. a. 3 months b. 2 years c. 1 year d. 3 years

Last Answer : d. 3 years

Description : Investing in Concurrent Engineering can a. reduce R&D cycle time. b. reduce labor and administrative costs. c. increase demand and reduce labor costs d. reduce R&D cycle time and increase demand.

Last Answer : a. reduce R&D cycle time.

Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.

Last Answer : d. all of the above.

Description : Investing in CPI can a. reduce administrative costs. b. reduce material and administrative costs. c. reduce material costs. d. reduce labor costs and reduce R&D cycle time.

Last Answer : c. reduce material costs.

Description : If you reduce automation in the production component of Marketing, you will: a. slow down R&D designs. b. incur a retooling cost. c. lose the game. d. none of the above.

Last Answer : b. incur a retooling cost.

Description : Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Last Answer : e. All of the Above.

Description : How much does it cost for MTBF per 1,000 hours of reliability? a. $0.50 b. $0.40 c. $0.30 d. $0.20 e. $0.10

Last Answer : c. $0.30

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

Description : The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

Last Answer : a. $5.10.

Description : Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Last Answer : c. Price, Place, Promotion, and Product

Description : Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

Last Answer : a. Price, Age, Positioning, Reliability

Description : Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

Last Answer : b. Automation