A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

A point or some points you consider for your strategy are
a. strive to give your customers the top two buying criteria.
b. the perceptual map is more important as a rough cut consideration than a fine cut  distinction.
c. maximize the effectiveness of R&D, to achieve higher demand you must have a  substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.
by

1 Answer

Answer :

d. all of the above.
by

Related questions

Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Description : Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Last Answer : b. 4.0

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

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Last Answer : b. Age

Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year the R&D project completes c. The month the R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Description : Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year ... R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Last Answer : a. The day the R&D project completes

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

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Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

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Last Answer : b. 2.5

Higher automation leads to lower production costs and has what effect on repositioning a product on the perceptual map? a. makes it more difficult and expensive b. makes it easier and cheaper c. no effect d. eliminates repositioning

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Last Answer : a. makes it more difficult and expensive

.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

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The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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Last Answer : c. Customers want smaller and faster products.

Investing in Quality Function Deployment Effort can a. reduce labor and administrative costs. b. increase demand and reduce labor costs. c. reduce R&D cycle time and increase demand. d. reduce R&D cycle time and enhance the effectiveness of the promo and sales Budgets. e. increase demand.

Description : Investing in Quality Function Deployment Effort can a. reduce labor and administrative costs. b. increase demand and reduce labor costs. c. reduce R&D cycle time and increase demand. d. reduce R&D cycle time and enhance the effectiveness of the promo and sales Budgets. e. increase demand.

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Within the process management initiatives, concurrent engineering a. reduces material cost, inventors’ carrying costs and administrative overhead. b. reduces labor costs. c. increases the effectiveness of the sales budget and therefore demand. d. reduces R&D cycle time. e. none of the above.

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Last Answer : d. reduces R&D cycle time.

What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

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In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

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Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

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What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

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These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems and Just-in-Time Inventory b. Quality Function Deployment and Benchmarking c. Continuous Product Improvement systems (CPI) and Just-in-Time Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

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Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

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Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

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In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

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High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

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Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

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Last Answer : a. Price, Age, Positioning, Reliability

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

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The two characteristics that the perceptual map evaluates are a. Performance and Size. b. Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.

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Last Answer : a. Performance and Size.

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

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The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.

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Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

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Last Answer : d. down; right

The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare reliability against price. d. a marketing tool used to compare age against position. e. a marketing tool used to compare time against motion.

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Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

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Investing in Channel Support Systems can a. increase demand. b. reduce R&D cycle time. c. reduce material costs. d. reduce labor costs. e. reduce administrative costs.

Description : Investing in Channel Support Systems can a. increase demand. b. reduce R&D cycle time. c. reduce material costs. d. reduce labor costs. e. reduce administrative costs.

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Investing in Concurrent Engineering can a. reduce R&D cycle time. b. reduce labor and administrative costs. c. increase demand and reduce labor costs d. reduce R&D cycle time and increase demand.

Description : Investing in Concurrent Engineering can a. reduce R&D cycle time. b. reduce labor and administrative costs. c. increase demand and reduce labor costs d. reduce R&D cycle time and increase demand.

Last Answer : a. reduce R&D cycle time.

Investing in Vendor Just In Time can a. reduce material costs and R&D cycle time. b. reduce administrative costs and labor costs. c. reduce R&D cycle time and increase demand. d. reduce material costs and administrative costs. e. reduce material costs and increase demand.

Description : Investing in Vendor Just In Time can a. reduce material costs and R&D cycle time. b. reduce administrative costs and labor costs. c. reduce R&D cycle time and increase demand. d. reduce material costs and administrative costs. e. reduce material costs and increase demand.

Last Answer : d. reduce material costs and administrative costs.

Quality Initiative Training can a. increase demand. b. decrease R&D cycle time. c. decrease material costs. d. decrease labor costs. e. decrease administrative costs.

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Within the Process Management Initiatives, channel support systems a. reduce material cost. b. reduce labor costs. c. increase demand. d. reduce R&D cycle time. e. none of the above.

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Last Answer : c. increase demand.

Budgeting money to Quality initiative will lead to these outcomes except: a. decrease R&D time. b. increase Demand. c. increase Labor Costs. d. increase efficiency. e. produce administrative savings.

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R&D completion time can be diminished a. by repositioning a product. b. the more a company changes a product’s MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

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What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway at the same time. d. The proximity of the product's new location to an existing product in your company's line. e. The labor strike.

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.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

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Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

This process management initiative reduces R&D cycle time, a. Concurrent Engineering (CCE) b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

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Last Answer : a. Concurrent Engineering (CCE)

How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

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R&D completion time depends on a. number of projects in R&D. b. automation rating. c. similarity to existing products. d. size of the product. e. a, b, and c.

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When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in a. October 1, 2002. b. immediately upon completion. c. January 1, 2003. d. R&D has no effect on product revisions. e. September 15, 2003.

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In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

Description : In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

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In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Description : In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Last Answer : b. 9%.

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

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Last Answer : b. False