Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year the R&D project completes c. The month the R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Repositioning moves a product on the Perceptual Map from its old location to a new one.  When does the new location become active?
a. The day the R&D project completes
b. The following year the R&D project completes
c. The month the R&D project completes
d. The day capacity and automation is purchased
e. The day capacity is purchased
by

1 Answer

Answer :

a. The day the R&D project completes
by

Related questions

Higher automation leads to lower production costs and has what effect on repositioning a product on the perceptual map? a. makes it more difficult and expensive b. makes it easier and cheaper c. no effect d. eliminates repositioning

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Last Answer : a. makes it more difficult and expensive

What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway at the same time. d. The proximity of the product's new location to an existing product in your company's line. e. The labor strike.

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Last Answer : The labor strike.

A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

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Last Answer : d. all of the above.

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

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Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

Description : Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

Last Answer : b. low automation levels.

R&D completion time can be diminished a. by repositioning a product. b. the more a company changes a product’s MTBF. c. when several products are put into R&D at the same time. d. when a company takes advantage of existing technology. e. none of the above.

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Last Answer : d. when a company takes advantage of existing technology.

How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

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What is one drawback of increasing automation? a. The product requires increased time/expense for subsequent short-move repositioning. b. Operating second shift becomes more expensive. c. Automation causes large leaps in repositioning. d. Automation slows production capability. e. It requires more employees for the production line.

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Last Answer : a. The product requires increased time/expense for subsequent short-move repositioning.

Using the R&D Spreadsheet to design your products, you have which of the following projects to choose from? a. Repositioning b. Invention c. Reliability adjustment d. All of the above e. None of the above

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Last Answer : d. All of the above

When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks in a. October 1, 2002. b. immediately upon completion. c. January 1, 2003. d. R&D has no effect on product revisions. e. September 15, 2003.

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Last Answer : b. immediately upon completion.

If your team decides to introduce a new product, when should capacity and automation be purchased? a. Two rounds prior to product release b. One round prior to product release c. The round of product release d. The round after product release e. Purchase of capacity and automation is not necessary for new product release

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Last Answer : b. One round prior to product release

Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

Description : Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

Last Answer : e. Forecasting Analysis.

R&D completion time depends on a. number of projects in R&D. b. automation rating. c. similarity to existing products. d. size of the product. e. a, b, and c.

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Last Answer : e. a, b, and c.

A 6 month project in R&D costs____________; while a 12 month project in R&D costs ________. a. 1,000,000; 1,500,000 b. 650,000; 850,000 c. 500,000; 1,000,000 d. 750,000; 1,000,000 e. 1,000,000; 750,000

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Last Answer : c. 500,000; 1,000,000

If you reduce automation in the production component of Marketing, you will: a. slow down R&D designs. b. incur a retooling cost. c. lose the game. d. none of the above.

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Last Answer : b. incur a retooling cost.

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

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Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

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Last Answer : b. 2.5

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

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Last Answer : c. Group of customers with similar purchasing concerns

What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

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The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.

Description : The customer survey score is driven by a. market share. b. price. c. 4P’s. d. price and market share. e. perceptual map, MTBF and price.

Last Answer : c. 4P’s.

Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Description : Over time, the segments will drift in which direction on the Perceptual Map? a. up; left b. up; right c. down; left d. down; right e. will remain still and constant

Last Answer : d. down; right

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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Last Answer : c. Customers want smaller and faster products.

The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare reliability against price. d. a marketing tool used to compare age against position. e. a marketing tool used to compare time against motion.

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Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

The two characteristics that the perceptual map evaluates are a. Performance and Size. b. Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.

Description : The two characteristics that the perceptual map evaluates are a. Performance and Size. b. Performance and Price. c. Size and Price. d. Reliability and Performance. e. none of the above.

Last Answer : a. Performance and Size.

Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Description : Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Last Answer : b. 4.0

Which statement is true? a. Increasing in capacity and changes in automation can take less than a year to implement if the product already exists. Sales of capacity take a full year to implement. b. Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate. c. Increases in capacity, changes in automation and sales of capacity take a full year to implement. d. Increases in capacity, changes in automation and sales of capacity take less than a year to implement if the product already exists.

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Last Answer : b. Increases in capacity and changes in automation take a full year to implement. Sales of capacity are immediate.

Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Last Answer : e. in both b and d.

When purchasing increased Capacity and Automation, the new capacity becomes available a. immediately. b. in 1 year. c. in 6 months. d. in 2 years. e. none of these.

Description : When purchasing increased Capacity and Automation, the new capacity becomes available a. immediately. b. in 1 year. c. in 6 months. d. in 2 years. e. none of these.

Last Answer : b. in 1 year.

There is ______ lag in buying new Capacity and ______ lag in changing Automation. a. 0; 0 b. 1 year; 0 c. 0; 1 year d. 1 year; 1 year e. ½ year; ½ year

Description : There is ______ lag in buying new Capacity and ______ lag in changing Automation. a. 0; 0 b. 1 year; 0 c. 0; 1 year d. 1 year; 1 year e. ½ year; ½ year

Last Answer : d. 1 year; 1 year

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

R&D project length can be as long as ___________. a. 3 months b. 2 years c. 1 year d. 3 years

Description : R&D project length can be as long as ___________. a. 3 months b. 2 years c. 1 year d. 3 years

Last Answer : d. 3 years

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

Description : Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag ... year lag between purchase and use of additional production automation. e. All of the above are true.

Last Answer : a. Teams cannot produce beyond 100% capacity.

If you sell off a production line (capacity and automation), the amount of cash that the company will receive will be a. 65% of the original cost. b. average cost of production for the previous year (market price). c. 50% of the book value. d. 50% of the acquisition cost. e. 65% of the book value.

Description : If you sell off a production line (capacity and automation), the amount of cash that the company will receive will be a. 65% of the original cost. b. average cost of production for the previous year (market ... . 50% of the book value. d. 50% of the acquisition cost. e. 65% of the book value.

Last Answer : a. 65% of the original cost.

If you purchase production capacity and automation: a. it is available immediately. b. it is available in 6 months. c. it is available in the next year. d. it is available when you need it. e. none of the above.

Description : If you purchase production capacity and automation: a. it is available immediately. b. it is available in 6 months. c. it is available in the next year. d. it is available when you need it. e. none of the above.

Last Answer : c. it is available in the next year.

A new unit of capacity costs $6 for the floor space plus $4 times a. hourly wage. b. automation rating. c. unit cost. d. MTBF. e. $0.65.

Description : A new unit of capacity costs $6 for the floor space plus $4 times a. hourly wage. b. automation rating. c. unit cost. d. MTBF. e. $0.65.

Last Answer : b. automation rating.

As a general rule, stock issues are used to: a. Protect you from getting a loan from Big Al. b. Fund the purchase of more market share. c. Fund long term investments in capacity and automation. d. Fund yearly sales and promotional budgets. e. All of the above.

Description : As a general rule, stock issues are used to: a. Protect you from getting a loan from Big Al. b. Fund the purchase of more market share. c. Fund long term investments in capacity and automation. d. Fund yearly sales and promotional budgets. e. All of the above.

Last Answer : c. Fund long term investments in capacity and automation.

Lowering the automation level will result in a. receiving a cash payment of $4 per unit of capacity. b. a tax credit. c. a charge. d. immediate changes to production lines. e. none of the above.

Description : Lowering the automation level will result in a. receiving a cash payment of $4 per unit of capacity. b. a tax credit. c. a charge. d. immediate changes to production lines. e. none of the above.

Last Answer : c. a charge.

The cost to increase automation to 8.0 is equal to a. First Shift Capacity X [$8 X (4 – Automation Level). b. First Shift Capacity X [$8 X (4 + Automation Level). c. First Shift Capacity X [$4 X (8 – Automation Level). d. First Shift Capacity X [$4 X (8 + Automation Level). e. First Shift Capacity X [$4 X (4 – Automation Level)

Description : The cost to increase automation to 8.0 is equal to a. First Shift Capacity X [$8 X (4 - Automation Level). b. First Shift Capacity X [$8 X (4 + Automation Level). c. First Shift Capacity X [$4 X ... Capacity X [$4 X (8 + Automation Level). e. First Shift Capacity X [$4 X (4 - Automation Level)

Last Answer : c. First Shift Capacity X [$4 X (8 – Automation Level).

Adding one additional unit of capacity costs a. $4 x Change (difference) in Automation Level b. $6 + ($4 x Current Automation Level). c. $6 x Change (difference) in Automation Level. d. $4 + ($6 x Current Automation Level). e. none of these.

Description : Adding one additional unit of capacity costs a. $4 x Change (difference) in Automation Level b. $6 + ($4 x Current Automation Level). c. $6 x Change (difference) in Automation Level. d. $4 + ($6 x Current Automation Level). e. none of these.

Last Answer : b. $6 + ($4 x Current Automation Level).

.As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

Description : .As a manager you need to change the automation level of your segment from 2 to 5. The line has a capacity of $2 million. How much would it cost? a. $12 million b. $24 million c. $10 million d. $6 million e. none of the above

Last Answer : b. $24 million

.If your current capacity is 10,000 units and your automation level is 5.0, what is the difference of the investment between doubling your capacity and doubling your automation level? a. $60,000 b. $20,000 c. $10,000 d. $520,000 e. $260,000

Description : .If your current capacity is 10,000 units and your automation level is 5.0, what is the difference of the investment between doubling your capacity and doubling your automation level? a. $60,000 b. $20,000 c. $10,000 d. $520,000 e. $260,000

Last Answer : a. $60,000

What is the right formula for capacity investment? a. Investment = Capacity x ($4 x Automation) b. Investment = Capacity x [$10 + ($4 x Automation)] c. Investment = Capacity x [$4 + ($6 x Automation)] d. Investment = Capacity x [$6 + ($4 x Automation)] e. Investment = Capacity x Automation

Description : What is the right formula for capacity investment? a. Investment = Capacity x ($4 x Automation) b. Investment = Capacity x [$10 + ($4 x Automation)] c. Investment = Capacity x [$4 + ($6 x Automation)] d. Investment = Capacity x [$6 + ($4 x Automation)] e. Investment = Capacity x Automation

Last Answer : d. Investment = Capacity x [$6 + ($4 x Automation)]

.If you are currently producing 100,000 units and your automation level is 10, how much will it cost you to double your capacity? a. $1,000,000 b. $4,600,000 c. $100,000 d. $10,000 e. none of the above

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Last Answer : b. $4,600,000

What is the total cost in dollars for adding 1.0 million units of capacity to a production line with an automation level of 1.0 and floor space costs per unit of $6? Assume automation costs per unit of $4. a. $26 million b. $10 million c. $2.6 million d. $1 million e. none of the above

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Last Answer : b. $10 million

Which three factors drive labor cost? a. Production capacity b. Wage and benefit rates c. Automation levels d. Second shift/Overtime costs e. b, c, d

Description : Which three factors drive labor cost? a. Production capacity b. Wage and benefit rates c. Automation levels d. Second shift/Overtime costs e. b, c, d

Last Answer : e. b, c, d

If a line has a capacity of 100,000 units, the cost of changing the automation level 1 unit either up or down is a. $60,000. b. $40,000. c. $400,000. d. $600,000. e. none of the above.

Description : If a line has a capacity of 100,000 units, the cost of changing the automation level 1 unit either up or down is a. $60,000. b. $40,000. c. $400,000. d. $600,000. e. none of the above.

Last Answer : c. $400,000.

If you want to add 500,000 units of capacity to an assembly line with an automation rating of 5, how much will it cost? a. 1,200,000 b. 1,300,000 c. 13,000,000 d. 24,000,000 e. 26,000,000

Description : If you want to add 500,000 units of capacity to an assembly line with an automation rating of 5, how much will it cost? a. 1,200,000 b. 1,300,000 c. 13,000,000 d. 24,000,000 e. 26,000,000

Last Answer : c. 13,000,000

If you increase automation from 2.0 to 5.0, the cost is: a. $12 per unit of capacity. b. $15 per unit of capacity. c. $9 per unit of capacity. d. $6 per unit of capacity. e. Cannot determine with this information.

Description : If you increase automation from 2.0 to 5.0, the cost is: a. $12 per unit of capacity. b. $15 per unit of capacity. c. $9 per unit of capacity. d. $6 per unit of capacity. e. Cannot determine with this information.

Last Answer : a. $12 per unit of capacity.

.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Description : .A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems and Just-in-Time Inventory b. Quality Function Deployment and Benchmarking c. Continuous Product Improvement systems (CPI) and Just-in-Time Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Description : These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems ... Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Last Answer : b. Quality Function Deployment and Benchmarking