Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the  Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT  one of these four product characteristics?  
a. Performance
b. Age  
c. Size
d. Reliability
e. Price
by

1 Answer

Answer :

b. Age
by

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