Each product can be promoted by a. Print media. b. Direct mail. c. Web media. d. Trade shows. e. All of the above.

Each product can be promoted by
a. Print media.
b. Direct mail.
c. Web media.
d. Trade shows.
e. All of the above.
by

1 Answer

Answer :

e. All of the above.
by

Related questions

The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Description : The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E ... Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

Last Answer : b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media.

The resources used in the Sales Budget are a. E-mail, Trade Shows, Web Media and Print Media. b. Print Media, Outside Sales, and Distributors. c. Trade Shows, Outside Sales, Distributors, and Inside Sales. d. Outside Sales, Distributors, and Inside Sales. e. Trade Shows, Distributors, Outside Sales, Inside Sales, and Print Media.

Description : The resources used in the Sales Budget are a. E-mail, Trade Shows, Web Media and Print Media. b. Print Media, Outside Sales, and Distributors. c. Trade Shows, Outside Sales, Distributors ... , and Inside Sales. e. Trade Shows, Distributors, Outside Sales, Inside Sales, and Print Media.

Last Answer : d. Outside Sales, Distributors, and Inside Sales.

When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in direct mail, diminishing returns apply after a. $700,000 per product. b. $700,000 per segment. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : c. $800,000 per product.

When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Description : When investing in Trade Shows, diminishing returns apply after a. $700,000 per product. b. $300,000 per segment. c. $800,000 per product. d. $300,000 per product. e. $500,000 per product.

Last Answer : d. $300,000 per product.

When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Description : When investing in web media, diminishing returns apply after a. $500,000 per product. b. $700,000 per product. c. $700,000 per segment. d. $600,000 per product. e. $600,000 per segment.

Last Answer : a. $500,000 per product.

When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Description : When investing in E-mail, diminishing returns apply after a. $600,000 per segment. b. $600,000 per product. c. $800,000 per product. d. $800,000 per segment. e. $500,000 per product.

Last Answer : b. $600,000 per product.

Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance, Helen replies A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.

Last Answer : A)trade shows.

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as *  online media  print media  broadcast media display media

Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as *  online media  print media  broadcast media  display media

Last Answer :  print media

Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media

Description : Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media

Last Answer : B. print media

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B

Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B

Last Answer : B.print media

All of the following are direct implications of hiring a second shift except: a. increased production capacity. b. paying higher wages to second shift. c. training costs. d. increased MTBF. e. recruitment costs.

Description : All of the following are direct implications of hiring a second shift except: a. increased production capacity. b. paying higher wages to second shift. c. training costs. d. increased MTBF. e. recruitment costs.

Last Answer : d. increased MTBF.

With each year (round) customer awareness for each product decreases by: a. 33% b. 25% c. 30% d. 50% e. none of the above

Description : With each year (round) customer awareness for each product decreases by: a. 33% b. 25% c. 30% d. 50% e. none of the above

Last Answer : a. 33%

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

Last Answer : D)Television

Stock price is a direct function of dividends, EPS, and ______ along with emergency loans? a. debt rating c. book value b. cash on hand d. yield ratio

Description : Stock price is a direct function of dividends, EPS, and ______ along with emergency loans? a. debt rating c. book value b. cash on hand d. yield ratio

Last Answer : c. book value

he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

Description : he Promotion part of marketing in CapSim allows teams to allocate their time based on a. market segments. b. each Product. c. promotion does not allow allocation of time. d. each of the 5 designated promotional areas.

Last Answer : b. each Product.

When should you purchase the production line to produce a new product? a. The year you create the product b. The year after you create the product c. The year prior to its introduction d. The year of its introduction e. The year after its introduction

Description : When should you purchase the production line to produce a new product? a. The year you create the product b. The year after you create the product c. The year prior to its introduction d. The year of its introduction e. The year after its introduction

Last Answer : c. The year prior to its introduction

The primary difference between the Proformas and annual reports is: a. Proformas report on product information; annual reports report on financial data. b. Proformas are projections of results for the upcoming year; annual reports are results from the previous year. c. Proformas are results from the previous year; annual reports are projections of results for the upcoming year. d. Proformas report on financial data; annual reports report on product data. e. None of the above.

Description : The primary difference between the Proformas and annual reports is: a. Proformas report on product information; annual reports report on financial data. b. Proformas are projections of results for the ... report on financial data; annual reports report on product data. e. None of the above.

Last Answer : b. Proformas are projections of results for the upcoming year; annual reports are results from the previous year.

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product. d. a and b. e. a and c.

Description : An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will ... c. 40% of customers will not buy the product. d. a and b. e. a and c.

Last Answer : d. a and b.

High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Description : High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Last Answer : c. 2 years.

What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway at the same time. d. The proximity of the product's new location to an existing product in your company's line. e. The labor strike.

Description : What does not drive length of R&D project? a. The product's automation level on the Production line. b. The amount of money You are willing to spend on it. c. The number of R&D projects underway ... of the product's new location to an existing product in your company's line. e. The labor strike.

Last Answer : The labor strike.

The Consumer Report rates product attributes as: a. Good, Fair, or Poor. b. Excellent, Satisfactory, or Unsatisfactory. c. Excellent, Very Good, Good, Fair, or Poor. d. Satisfactory or Unsatisfactory. e. Other.

Description : The Consumer Report rates product attributes as: a. Good, Fair, or Poor. b. Excellent, Satisfactory, or Unsatisfactory. c. Excellent, Very Good, Good, Fair, or Poor. d. Satisfactory or Unsatisfactory. e. Other.

Last Answer : a. Good, Fair, or Poor.

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

.A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Description : .A functional manager is responsible for a. one of the five market segments. b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI. c. one of the five products in the starting product line. d. none of these. e. monitoring competitors in their entirety.

Last Answer : b. R&D, Marketing, Production, Finance, Human Resources, and TQM/PI.

What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

The TQM initiative reduces material costs and labor costs. a. Concurrent Engineering (CCE)/Six Sigma b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Description : The TQM initiative reduces material costs and labor costs. a. Concurrent Engineering (CCE)/Six Sigma b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : a. Concurrent Engineering (CCE)/Six Sigma

These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems and Just-in-Time Inventory b. Quality Function Deployment and Benchmarking c. Continuous Product Improvement systems (CPI) and Just-in-Time Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Description : These TQM initiatives reduce administrative overhead; reduces the R&D cycle time and enhances the effectiveness of the promotion and sales budget. a. Concurrent Engineering (CCE); Channel Support systems ... Inventory d. Channel Support systems and Six Sigma e. Quality Initiative Training (QIT)

Last Answer : b. Quality Function Deployment and Benchmarking

This process management initiative reduces R&D cycle time, a. Concurrent Engineering (CCE) b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Description : This process management initiative reduces R&D cycle time, a. Concurrent Engineering (CCE) b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : a. Concurrent Engineering (CCE)

This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Description : This process management initiative increases the effectiveness of the Sales Budget and therefore demand. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : d. Channel Support systems

This process management initiative reduces material costs and administrative overhead. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Description : This process management initiative reduces material costs and administrative overhead. a. Benchmarking b. Vendor/Just-in-Time Inventory (JIT) c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : b. Vendor/Just-in-Time Inventory (JIT)

This process management initiative reduces material cost and, to a lesser degree, labor costs. a. Concurrent Engineering (CCE)/Six Sigma b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Description : This process management initiative reduces material cost and, to a lesser degree, labor costs. a. Concurrent Engineering (CCE)/Six Sigma b. Benchmarking c. Continuous Product Improvement systems (CPI) d. Channel Support systems e. Quality Initiative Training (QIT)

Last Answer : c. Continuous Product Improvement systems (CPI)

TQM initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products. c. improve business procedures and product quality, resulting in improved efficiencies and costs structures. d. improve product quality resulting in improved cost structures. e. improve product quality and business procedures.

Description : TQM initiatives a. improve business procedures, resulting in improved efficiencies and cost structures. b. improve product quality while reducing the time and resources required to design, ... quality resulting in improved cost structures. e. improve product quality and business procedures.

Last Answer : b. improve product quality while reducing the time and resources required to design, manufacture, warehouse and ship products.

Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Description : Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Last Answer : b. customer survey.

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : b. 12.

In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Last Answer : c. 15.

If a product’s Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. c. not allow the product to move across the Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Description : If a product's Automation rating is substantially increased, it will: a. take longer to move the product across the Perceptual Map. b. take a shorter time to move the product across the Perceptual Map. ... Perceptual Map. d. have no effect on the product moving across the Perceptual Map. e. other.

Last Answer : a. take longer to move the product across the Perceptual Map.

Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year the R&D project completes c. The month the R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Description : Repositioning moves a product on the Perceptual Map from its old location to a new one. When does the new location become active? a. The day the R&D project completes b. The following year ... R&D project completes d. The day capacity and automation is purchased e. The day capacity is purchased

Last Answer : a. The day the R&D project completes

What is the minimum amount of time that it takes to create a new product? a. 3 months b. 6 months c. 1 year d. 2 years e. 5 years

Description : What is the minimum amount of time that it takes to create a new product? a. 3 months b. 6 months c. 1 year d. 2 years e. 5 years

Last Answer : c. 1 year

The best case margin potential for a product with a top price of $30 and a minimum cost of goods sold of $15 is: a. $45. b. $2. c. $450. d. $.50. e. none of the above.

Description : The best case margin potential for a product with a top price of $30 and a minimum cost of goods sold of $15 is: a. $45. b. $2. c. $450. d. $.50. e. none of the above.

Last Answer : e. none of the above.

The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

Description : The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

Last Answer : a. $5.10.

In the Capstone® simulation, what are the components of a product’s material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component cost c. The costs associated with inventory, shipping and handling d. Level of automation and product reliability e. None of the above

Description : In the Capstone® simulation, what are the components of a product's material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component ... , shipping and handling d. Level of automation and product reliability e. None of the above

Last Answer : b. Reliability component cost and positioning component cost

If the price/product is $10 and the material cost/product is $2 and the labor cost/product is $3, what is the gross margin/product? a. $6 b. $2 c. $4 d. $3 e. none of the above

Description : If the price/product is $10 and the material cost/product is $2 and the labor cost/product is $3, what is the gross margin/product? a. $6 b. $2 c. $4 d. $3 e. none of the above

Last Answer : e. none of the above

How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

Description : How can the R&D cycle time be reduced? a. Increasing automation levels b. Budgeting money to quality initiatives c. Increasing R&D budget d. Decreasing product portfolio e. Decreasing capacity

Last Answer : b. Budgeting money to quality initiatives

What is one drawback of increasing automation? a. The product requires increased time/expense for subsequent short-move repositioning. b. Operating second shift becomes more expensive. c. Automation causes large leaps in repositioning. d. Automation slows production capability. e. It requires more employees for the production line.

Description : What is one drawback of increasing automation? a. The product requires increased time/expense for subsequent short-move repositioning. b. Operating second shift becomes more expensive. c. ... d. Automation slows production capability. e. It requires more employees for the production line.

Last Answer : a. The product requires increased time/expense for subsequent short-move repositioning.

Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Description : Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Last Answer : c. Price, Place, Promotion, and Product