What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

What two factors are considered in both the rough cut and fine cut of the customer buying  process?  
a. Price and Reliability
b. Price and Age
c. Age and Performance
d. Reliability and age
by

1 Answer

Answer :

a. Price and Reliability
by

Related questions

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

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In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

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In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

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In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

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In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.

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Last Answer : c. 47%.

Each segment places a. a different emphasis on the 8 buying criteria. b. a different emphasis on the 4 buying criteria. c. some emphasis on price and some emphasis on reliability. d. some emphasis on performance and some on size. e. both c and d.

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Last Answer : a. a different emphasis on the 8 buying criteria.

How much does it cost for MTBF per 1,000 hours of reliability? a. $0.50 b. $0.40 c. $0.30 d. $0.20 e. $0.10

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Using the R&D Spreadsheet to design your products, you have which of the following projects to choose from? a. Repositioning b. Invention c. Reliability adjustment d. All of the above e. None of the above

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The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

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In the Capstone® simulation, what are the components of a product’s material cost? a. Cost of Inventory on hand and the cost to store it b. Reliability component cost and positioning component cost c. The costs associated with inventory, shipping and handling d. Level of automation and product reliability e. None of the above

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Last Answer : b. Reliability component cost and positioning component cost

Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

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ncreasing a product’s reliability will result in which of the following changes to production costs? a. Lower material cost b. Higher material cost c. Higher labor costs d. Lower labor costs e. Reducing MTBF has no effect on costs of production

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Last Answer : b. Higher material cost

The top two buying criteria for each segment is: a. Positioning for low end and Price for high end. b. Reliability for low end and Performance for high end. c. Price for low end and Performance for high end. d. Price for low end and Positioning for high end. e. Positioning for low end and MTBF for high end.

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Last Answer : d. Price for low end and Positioning for high end.

Which criterion is most important in the High-End segment? a. age c. price b. position d. quality

Description : Which criterion is most important in the High-End segment? a. age c. price b. position d. quality

Last Answer : b. position

Where are the credit policies for customer and supplier set in Capstone.xls? a. Marketing spreadsheet b. Production spreadsheet c. Finance spreadsheet d. Credit spreadsheet e. None of the above

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Last Answer : a. Marketing spreadsheet

With each year (round) customer awareness for each product decreases by: a. 33% b. 25% c. 30% d. 50% e. none of the above

Description : With each year (round) customer awareness for each product decreases by: a. 33% b. 25% c. 30% d. 50% e. none of the above

Last Answer : a. 33%

If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness as I could. b. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year. c. I would only need to create 33% new awareness to maintain 100% this year. d. I need to spend at least half of the money spent the previous year to reach 75% of the population. e. None of these.

Description : If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness ... half of the money spent the previous year to reach 75% of the population. e. None of these.

Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year

Promotion efforts are subject to a. economies of scale. b. increasing returns. c. diminishing returns. d. promotion expenditure. e. customer awareness.

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Last Answer : c. diminishing returns.

The Competitive Intelligence Officer a. thinks like the competitor by determining how that competitor measures success, looks to the future as to what the competition will do in the next year to two years, and evaluate how the competition can undercut your company’s performance. b. a competitor’s production position. c. monitors the competition on the production analysis portion of the Courier and evaluates the

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Last Answer : a. thinks like the competitor by determining how that competitor measures success, looks to the future as to what the competition will do in the next year to two years, and evaluate how the competition can undercut your company’s performance.

Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Description : Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

Last Answer : c. R&D

Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 and size by -0.5. c. In the high end segment performance drifts by +0.9 and size by -0.9. d. In the performance segment performance drifts by +1.0 and size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

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Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.

Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

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Last Answer : b. +0.7, -0.7

The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

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Last Answer : a. +0.7 performance, -0.7 size