have not really heard of this defintion. Profits are good. The amount of profits is open to debate. If your question is about how to price a product or service you should always strive to make a profit of at least inflation and your tax rate so you are at least even for the day. To just make enough to cover your costs of labor, materials, insurance, rent etc. that is too risky as you can not always count on sales. The term “what the market will bear” is a time proven stance. and what the market will bear will vary over time, ie the housing market. good luck, long live capitalism.