How do advertisers calculate cost per impression?

How do advertisers calculate cost per impression?
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answer:I think in this sense, CPM stands for cost per thousand not cost per mile. We do direct marketing. To calculate cost per thousand, take the cost of all the materials that went into a mailing and divide by the number of packages created by those materials. We take the resulting number and multiply it by 1000 to come up with the CPM.
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