How might advertisers try to influence us in the future?

How might advertisers try to influence us in the future?
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answer:Successful advertising is really about understanding the targeted audience. There is little to no ROI in advertising baby products in the AARP magazines or geriatric medications in Parents The most recent innovative advertising scheme I’ve seen (and it’s several years old now) is W hotel chain’s use of Second Life to promote their product to a younger generation. They built a virtual hotel that could be used by members. I have no idea if it produced any ROI, but it was clever. The best process I’ve ever witnessed though was conducted by one of the hotel chains in the company I used to work for. When the research dept. showed that 80% of our business came from 20% of our customers, they reached out to those frequent guests to find out what they really wanted. And then we delivered it. It’s not surprising that this one chain always ranks at or near the top in independent surveys. They are considered innovators and leaders, when it was a simple a listening to customer feedback and following through.
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