Why do English speaking people adopt some foreign language words? Voila! Deja vu. Zeitgeist. Ach du lieber. Caro mio. Sometimes, other languages have words for which English does not have an equivalent. Sometimes, we just like the sound of the word. Mostly, I think it’s the fact that English has become the language most known internationally. Stop is stop in many, many countries. If you’re advertising and your audience is likely to speak another language, you’d use that language. Don’t fight it, learn some Japanese!