Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these
Last Answer : All of these
Description : Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the ... . Because it would slow down the network D. Because it was against the email user guidelines
Last Answer : A. Because it would use excessive server resources
Last Answer : Because it would use excessive server resources
Description : Direct mailing advertising is the most effective form of advertising.?
Last Answer : Direct mailing advertising is the most effective form of advertising.
Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size
Last Answer : a. High End
Description : LIC agent is an example of 1. Two level marketing 2. Three level marketing 3. Direct marketing 4. Indirect marketing 5. None of these
Last Answer : Direct marketing
Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these
Last Answer : Outdoor advertising
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these
Last Answer : Marketing mix
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : Personal selling can be defined as which of the following ? 1. People communication 2. Inter-connective communication 3. Local communication 4. Interpersonal communication 5. Direct communication
Last Answer : Interpersonal communication
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these
Last Answer : personal selling
Description : Direct marketing and automatic vending are examples of 1. off-premise retailing 2. portfolio retailing 3. non-store retailing 4. off-price retailing 5. direct retailing
Last Answer : non-store retailing
Description : A direct marketing channel is also called as _____ level channel. 1. Three 2. two 3. one 4. zero 5. none of these
Last Answer : zero
Description : Of the following intermediaries, __________ are not found working for banks 1. Direct sales agents 2. Wholesellers 3. Automobiles dealers 4. Merchant establishments 5. None of these
Last Answer : Wholesellers
Description : A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer
Last Answer : target public
Description : The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these
Last Answer : telemarketing
Description : Which among the following media has the highest frequency ? 1. T.V. 2. Newspaper 3. Direct mall 4. Magazines 5. None of these
Last Answer : T.V.
Description : ______________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. 1. Direct mail 2. Outdoor 3. Online 4. Radio 5. None of these
Last Answer : Online
Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these
Last Answer : A way of direct marketing
Description : A DSA means ? 1. Directly Selling Authority 2. Direct Selling Agent 3. Direct Shifting Authority 4. Domestic Seller Agent 5. Distributors and Selling Agencies
Last Answer : Direct Selling Agen
Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing
Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing
Last Answer : c. Electronic Marketing
Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing
Last Answer : A. Direct email marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"
Last Answer : C. Electronic marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Traditional Marketing style involves_______________ Tele marketing Digital Marketing Indirect marketing Direct marketing
Last Answer : Direct marketing
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as * online media print media broadcast media display media
Last Answer : print media
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media
Last Answer : B. print media
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B
Last Answer : B.print media
Description : Companies have branding guidelines where they don’t advertise their services on disposable material (i.e. napkins). What are ways to overcome their concerns?
Last Answer : Show your customers pictures of these White House disposables.:
Description : Does anyone use those online bidding services to purchase items?
Last Answer : What they dont tell you is that you have to pay for the bids. So the actual cost is much more than what they advertise.
Description : Services have special characteristics namely ________which affect their Marketing process 1. Intangibility 2. Inseparability 3. Heterogeneity 4. Perishability 5. All the above
Last Answer : All the above
Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these
Last Answer : Mass marketing
Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these
Last Answer : Financial
Description : Which among the following generally does not come under Corporate Banking ? 1. Structured Finance 2. Government Banking 3. FI, Capital Markets & Custodial Services 4. Debit Cards 5. None of these
Last Answer : Debit Cards
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Description : High-contact services include which of the following examples ? 1. Photo developing 2. Cinemas 3. Car repairs 4. Garden Landscaping 5. Medical services
Last Answer : Medical services
Description : Because of a service's ___________, standardization and quality are extremely difficult to control 1. intangibility 2. inspeparability 3. homogeneity 4. heterogeneity 5. perishability
Last Answer : heterogeneity
Description : A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent
Last Answer : branch
Description : A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services
Last Answer : handle high turnover products