Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand 1. targeted 2. augmented 3. aggregated 4. positioned 5. none of these
Last Answer : augmented
Description : What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes
Last Answer : Fast Moving Consumer Goods
Description : Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.
Last Answer : C)comparative.
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map
Last Answer : image
Description : Can a acrylic fixed upper roundhouse that was cemented over seven implants be sucessfully removed without causing problems with the implants If so, can another new roundhouse be made that can be screwed in so proper cleaning process can take place ?
Last Answer : IMPLANTS ARE SO PAINFUL I know there are dentise that can make your teeth to snap on and you can eat properly and speak You can get an new roundhoust that can be used over several implants in and can be correctly installed.
Description : If Wrigley’s makes all the world's bubble gum but sells it through middlemen who market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship? A. Manufacturer's brand B. Slotting brand C. Private brand D. Licensed brand E. Dealer brand.
Last Answer : C. Private brand
Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding
Last Answer : A)Individual branding
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these
Last Answer : all of the above
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : Has anyone ever sucessfully cleaned a DSLR sensor?
Last Answer : Get it professionally cleaned if you absolutely have to.
Description : Can you sucessfully milk a cat?
Last Answer : To feed the milk to kittens?
Description : Now that he’s cornered, has Trump chosen the Butch & Sundance way out?
Last Answer : Is he really cornered , or just blame it all on the democrats lie,lie,lie, and his faithful followers will believe it all with the help of Fox of course.
Description : Illicium verum is a spice commonly used in the cuisines of South And South East Asia. The Chinese call it Baijiao, meaning eight-cornered', which is perhaps a more accurate name than the English one- ... are similar to the English name while the French use a form of the Persian name. What spice?
Last Answer : Star Anise.
Description : (Visual) This is a three-cornered pastry common among the Ashkenazi. It takes its name from the anti-Semite villain in the Purim story who gets his just desserts in one of the books of the Old Testament. Either name the pastry OR the character.
Last Answer : Hamantaschen OR Haman. (Also accept Hamantash.)
Description : The first scientific reference to these objects was a 1611 treatise by Johannes Kepler titled A New Year’s Gift or On the Six-Cornered ____. It would be 300 years before his question (of why they always exhibit a six- fold symmetry) could finally be answ
Last Answer : Snowflakes OR Snow crystals.
Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Selective channel
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these
Last Answer : market
Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these
Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these
Last Answer : facilitating satisfying exchange relationships
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : Market research is needed for _____________ 1. choosing the right sales persons 2. Choosing the right products 3. Making proper marketing decisions 4. Deciding the sales incentives 5. None of these
Last Answer : Making proper marketing decisions
Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm
Last Answer : A)the performance of a specific brand.
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : Which term is CPM refer to ? 1. Cost per hundred 2. Cost per Million 3. Cost per Thousand 4. Cost per Clic
Last Answer : Cost per Million
Description : What does the term ""fat head"" refer to? A. A really mean marketer B. Search phrases over two words in length C. Search phrases equal to or under two words in length D. All of the above
Last Answer : C. Search phrases equal to or under two words in length
Description : What are your favorite brands?
Last Answer : I would say the three biggest brands that I am most loyal to are Apple, Chevrolet, and Nintendo.
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning
Last Answer : preparing
Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these
Last Answer : Manufacturer
Description : Social networks are organized primarily around __________. A. brands B. people C. discussions D. interests
Last Answer : B. people
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : 10. Social networks are organized primarily around __________. * brands people discussions interests
Last Answer : people
Description : The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou
Last Answer : A. complex buoying behavior
Description : Social networks are organized primarily around ___. A. Discussions B. Brands C. People
Last Answer : C. People
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : ________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands A.complex behavior B.variety seeking behavior C.dissonance reducing behavior D.habitual behavior Answer: A
Last Answer : A.complex behavior
Description : Which of the following statements is considered to be a DISADVANTAGE of using industrial distributors? A)Industrial distributors possess considerable technical and market information. B)The ... brands aggressively. E)Industrial distributors acquire title to the products and take possession.
Last Answer : D)Industrial distributors sell specific brands aggressively.
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Why does so much product placement not have an obvious brand name displayed (details)?
Last Answer : Maybe they were trying to be classy. Or perhaps they weren’t actually trying to place-products.
Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix
Last Answer : specific version of a product
Description : Smart link to your app should auto-redirect based on which of the following parameters? A. Device type & OS B. Screen size C. OEM Brand D. All of the above
Last Answer : A. Device type & OS
Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these
Last Answer : Market research
Description : The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is 1. mixed competition 2. oligopoly 3. monopolistic competition 4. perfect competition 5. none of these
Last Answer : perfect competition