If Wrigley’s makes all the world's bubble gum but sells it through middlemen who market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship? A. Manufacturer's brand B. Slotting brand C. Private brand D. Licensed brand E. Dealer brand.

If Wrigley’s makes all the world's bubble gum but sells it through middlemen who  market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship?
A. Manufacturer's brand
B. Slotting brand
C. Private brand
D. Licensed brand
E. Dealer brand.
by

1 Answer

Answer :

C. Private brand
by

Related questions

The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Last Answer : C. Wholesalers and retailers

Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many different retailers C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure

Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate users of the products 3. always sells products to retailers 4. does not take title to products 5. none of these

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these

Last Answer : links producers to other middlemen or the ultimate users of the products

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Last Answer : A)Individual branding

The world's first university-based executive education was created in 1931 at MIT under the sponsorship which stalwart of GM?

Description : The world's first university-based executive education was created in 1931 at MIT under the sponsorship which stalwart of GM?

Last Answer : Answer: Alfred P. Sloan

When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict

Description : When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict

Last Answer : D. Horizontal conflict

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Last Answer : D. intermediaries

The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Last Answer : B)manufacturers are not identified on the product

The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. A. Value mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix

Last Answer : C. Marketing communications mix

When a seller requires that a dealer not handle competitors' products, the agreement is called a/an A. Exclusive distribution B. Exclusive dealing C. Control criterion D. Dual distribution

Description : When a seller requires that a dealer not handle competitors' products, the agreement is called a/an A. Exclusive distribution B. Exclusive dealing C. Control criterion D. Dual distribution

Last Answer : D. Dual distribution

Which one of the following is not an objective of the introduction of Primary Dealer System ? (A) To encourage a voluntary holding of govt. securities amongst a wider investor base (B) To make Primary Dealer System an effective conduct of open market operations (C) To strengthen the private equity infrastructure (D) To strengthen the govt. securities infrastructure

Description : Which one of the following is not an objective of the introduction of Primary Dealer System ? (A) To encourage a voluntary holding of govt. securities amongst a wider investor base (B) To ... (C) To strengthen the private equity infrastructure (D) To strengthen the govt. securities infrastructure

Last Answer : Answer: To strengthen the private equity infrastructure

Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods during the day. Which form of segmentation would they need to work with to establish a strategy reflective of their desires? A. gender segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation

Description : The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods ... segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation

Last Answer : C. occasion segmentation

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

Description : A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

Last Answer : D)manufacturers' agent

Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

Description : Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

Last Answer : A. Target market selection

What are the four brand sponsorship options manufacturer faces?

Description : What are the four brand sponsorship options manufacturer faces?

Last Answer : Branding decisions finally include brand development. For developing brands, a company has four choices: line extensions, brand extensions, multibrands or new brands.

A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service 1. product feature 2. sponsorship 3. brand 4. logo 5. none of these

Description : A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service 1. product feature 2. sponsorship 3. brand 4. logo 5. none of these

Last Answer : brand

What can a bubble gum symbolize for you?

Description : What can a bubble gum symbolize for you?

Last Answer : It symbolizes chewiness.

Do you enjoy bubble-gum?

Description : Do you enjoy bubble-gum?

Last Answer : I love any kind of gum. I’m a smoker and a recovered nail biter, I think I just have an oral fixation. Chewing gum tends to satiate that urge, for me.

What is the best bubble-blowing gum?

Description : What is the best bubble-blowing gum?

Last Answer : I think Bazooka Bubble gum gives good elaticity. I know it is available in the upper Midwest.

Do you chew your bubble gum left, center of right?

Description : Do you chew your bubble gum left, center of right?

Last Answer : left and right, not center

How do you blow a bubble gum list the step order by order?

Description : How do you blow a bubble gum list the step order by order?

Last Answer : 1. Chew 2. Flatten on top of mouth 3. Extend it out with tounge 4. Blow

Did McDonald's sell bubble gum-flavored broccoli?

Description : Did McDonald's sell bubble gum-flavored broccoli?

Last Answer : This question is preposterous, I know. My friend insists that they did, but I will not allow this Willy Wonka-sounding claim to be true.

Which artificial polymer is present in bubble gum or chewing gum ?

Description : Which artificial polymer is present in bubble gum or chewing gum ?

Last Answer : Ans. Bubble gum or chewing gum contains synthetic Styrene-butadiene rubber. 

How to Blow a Gum Bubble ?

Description : How to Blow a Gum Bubble ?

Last Answer : How to Blow a Gum Bubble Bubble gum is made for blowing and having fun. While some people easily get the hang of this, even when they're kids, some struggle, and just can't blow a perfect bubble with ... , as long as you know the right technique. Keep practicing, and don't stop 'til the bubble pops!

Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Last Answer : C. Retailer

When a person sells the goods by infringing the copying or trademark of the others, there is breach of an implied. A. Condition as to title B. Condition as to description C. Conditions as to merchantability D. None of these

Description : When a person sells the goods by infringing the copying or trademark of the others, there is breach of an implied. A. Condition as to title B. Condition as to description C. Conditions as to merchantability D. None of these

Last Answer : A. Condition as to title

A dealer buys an article marked at Rs. 50,000 at 25% and 10% successive discount. He spends Rs. 5000 on its repair and sells it for Rs. 50,000. What is his loss or gain percentage? 1. 33.63% loss 2. 26.43% gain 3. 1.25% gain 4. 29.03% 5. 27.13% loss

Description : A dealer buys an article marked at Rs. 50,000 at 25% and 10% successive discount. He spends Rs. 5000 on its repair and sells it for Rs. 50,000. What is his loss or gain percentage? 1. 33.63% loss 2. 26.43% gain 3. 1.25% gain 4. 29.03% 5. 27.13% loss

Last Answer : CP of the article  

Rahim is dealer of magnetic components. He imports the components from Russia. Rahim sells a radio valve at profit of 20%. If he bought it at 20% less and sold it for Rs 5 less than the previous selling price, he would have gained 25%. Find the cost price?

Description : Rahim is dealer of magnetic components. He imports the components from Russia. Rahim sells a radio valve at profit of 20%. If he bought it at 20% less and sold it for Rs 5 less than the previous selling price, he would have gained 25%. Find the cost price?

Last Answer : 25

A dealer allows a discount of 40 % on the marked price to the retailer. The retailer sells at 10% below the marked price. If the customer pays Rs.38 for an article, what profit is made by the retailer on it?

Description : A dealer allows a discount of 40 % on the marked price to the retailer. The retailer sells at 10% below the marked price. If the customer pays Rs.38 for an article, what profit is made by the retailer on it?

Last Answer : Let dealer marked price = 100%, Retailer's C.P = 60% And the retailer sells at 10% less than the marked price =>S.P = 90% If S.P of 90% of the retailer costs Rs.38 to customer, So its C.P of 60% will cost 60*38/90 = 25 Profit made by the retailer = 38-25 = Rs.13

Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially revaluing their currencies B. Officially devaluing their currencies C. Allowing their currencies to depreciate in the free market D. Allowing their currencies to appreciate in the free market

Description : Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially ... depreciate in the free market D. Allowing their currencies to appreciate in the free market

Last Answer : B. Officially devaluing their currencies

Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially revaluing their currencies B. Officially devaluing their currencies C. Allowing their currencies to depreciate in the free market D. Allowing their currencies to appreciate in the free market

Description : Under the historic adjustable pegged exchange-rate system, member countries were permitted to correct persistent and sizable payment deficits (i.e., fundamental disequilibrium) by: A. Officially ... depreciate in the free market D. Allowing their currencies to appreciate in the free market

Last Answer : B. Officially devaluing their currencies

Ellen decided to conduct an experiment in her mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Which of the following types of market research Ellen is using? A. Exploratory B. Causal C. Descriptive D. Investigative E. Behavioral

Description : Ellen decided to conduct an experiment in her mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Which of ... research Ellen is using? A. Exploratory B. Causal C. Descriptive D. Investigative E. Behavioral

Last Answer : B. Causal

Retailing is BEST characterised or definedA)as transactions in which the buyer intends to consume the product through personal, family, or household use. B)by arrangements whereby a supplier grants a dealer the right to sell products in exchange for some type of consideration. C)as transactions in which the purchaser intends to use the product for resale or for general business operations. D)by exchanges that take place only in a store or service establishment.

Description : Retailing is BEST characterised or define A)as transactions in which the buyer intends to consume the product through personal,family, or household use. B)by arrangements whereby a supplier grants a ... business operations. D)by exchanges that take place only in a store or service establishment.

Last Answer : A)as transactions in which the buyer intends to consume the product through personal,family, or household use.

A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Description : A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Last Answer : A)branch

Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Last Answer : E)wholesalers or retailers.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area

Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.

Description : When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.

Last Answer : D. intermarket segmentation.

Can you think of any brands that have so sucessfully cornered a market that we refer to all products of that type by the brand name?

Description : Can you think of any brands that have so sucessfully cornered a market that we refer to all products of that type by the brand name?

Last Answer : Hoover.

Given an initial equilibrium in the money market and foreign exchange market, suppose the Federal Reserve increases the money supply of the United States. Under a floating exchange-rate system, the dollar would: A. Appreciate in value relative to other currencies B. Depreciate in value relative to other currencies C. Be officially devalued by the government D. Be officially revalued by the government

Description : Given an initial equilibrium in the money market and foreign exchange market, suppose the Federal Reserve increases the money supply of the United States. Under a floating exchange-rate system, the ... C. Be officially devalued by the government D. Be officially revalued by the government

Last Answer : B. Depreciate in value relative to other currencies

The technique for establishing and maintaining priorities among the various jobs of a project, is known (A) Event flow scheduling technique (B) Critical ratio scheduling (C) Slotting technique for scheduling (D) Short interval scheduling

Description : The technique for establishing and maintaining priorities among the various jobs of a project, is known (A) Event flow scheduling technique (B) Critical ratio scheduling (C) Slotting technique for scheduling (D) Short interval scheduling

Last Answer : (B) Critical ratio scheduling

Explain the basic parts of a slotting machine with neat sketch.

Description : Explain the basic parts of a slotting machine with neat sketch. 

Last Answer : Base or Bed The base is rigidly built to take up all the cutting forces and the entire load of the machine. The top of the bed is accurately finished to provide guideways on which ... return mechanism. 2. Variable speed reversible motor drive mechanism. 3. Hydraulic drive mechanism.

Types of slotting machine

Description : Types of slotting machine

Last Answer : 1. Puncher slotter 2. Precision slotter 3. Production slotter  Working Principle of Slotting machine:- The slotting machine is a reciprocating machine tool in which, The vertical slide holding the cutting ... longitudinal and cross feeds, a rotary feed motion is also provided in the work table. 

A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

Description : A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

Last Answer : branch

What do I need to do to get licensed to be a private investigator?

Description : What do I need to do to get licensed to be a private investigator?

Last Answer : Some states don't require a license but in the states that do you have to pass a test. Take a training course!

4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force B)When the sales force is large and the marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area

Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force