Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic level is the _____, which addresses the _____, which addresses the question, “What is the buyer really buying?” a. actual product b. augmented product augmented product c. core benefit d. co-branding

Product planners need to think about product products and s s and services on three levels. Each level
adds more customer value. adds more customer value. The most basic level is The most basic level is the _____, which addresses the _____, which addresses the
question, “What is the buyer really buying?”
a. actual product
b. augmented product augmented product
c. core benefit
d. co-branding
by

1 Answer

Answer :

c. core benefit
by

Related questions

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