Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use
them. Which is one Which is one of these broad of these broad classes? classes?
a. industrial products
b. brand equity brand equity c. co-branding
d. brand extension
them. Which is one Which is one of these broad of these broad classes? classes?
a. industrial products
b. brand equity brand equity c. co-branding
d. brand extension