When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these

When a firm uses one of its existing brand names as
part of a brand name for an improved or new product,
the branding is called ____________
1. individual branding
2. overall family branding
3. line family branding
4. brand-extension branding
5. none of these
by

1 Answer

Answer :

brand-extension branding
by

Related questions

) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

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Last Answer : D)Brand -extension branding

Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

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Last Answer : individual branding

Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

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Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting ------ policy. A)an individual branding B)an overall family branding C)a line family branding D)a brand extension branding

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