How important is consistency in branding and subject lines?
A. The email becomes an extension of the brand and the format becomes
recognizable.
B. Everything needs to be the same.
C. It isn't important.
D. Subject lines can be ignored

1 Answer

Answer :

A. The email becomes an extension of the brand and the format becomes

Related questions

Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these

Last Answer : brand-extension branding

Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

Last Answer : individual branding

Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension

Last Answer : family

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

Last Answer : 2

Description : The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing materials  To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag line

Last Answer :  To earn trust from your customer

Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

Last Answer : the performance of a specific brand

Description : Products and ser ts and services fa vices fall into two broad cl o two broad classes b asses based on the t ased on the types of co ypes of consumers that us rs that use them. Which is ... broad classes? classes? a. industrial products b. brand equity brand equity c. co-branding d. brand extension

Last Answer : a. industrial products

Description : Product is a k t is a key element in _____. At one extreme, it m e, it may consist of pure tangible goods or at the other extreme pure services. a. market offering b. brand equity brand equity c. brand extension d. co-branding

Last Answer : a. market offering

Description : ) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Last Answer : D)Brand -extension branding

Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Last Answer : A)Individual branding

Description : Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Last Answer : B)brand licensing.

Description : Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Last Answer : A)individual branding

Description : Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting ------ policy. A)an individual branding B)an overall family branding C)a line family branding D)a brand extension branding

Last Answer : D)a brand extension branding

Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ? 1. Marketing 2. Branding 3. Strategic 4. Informational 5. none of these

Last Answer : Informational

Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these

Last Answer : scrambled merchandising

Description : The major sources of ideas for product development comes from A. internal sources B. external sources C. product lines extension D. both a and b

Last Answer : D. both a and b

Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

Last Answer : All the above

Description : When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Last Answer : C)family

Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Last Answer : From field

Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A

Last Answer : A. The subject line of the email

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles

Description : What are some of the most funny/creative ways, that companies, that are named after the owner, have used their name for marketing/branding?

Last Answer : “My Bologna has a first name it’s O S C A R…”

Description : Companies have branding guidelines where they don’t advertise their services on disposable material (i.e. napkins). What are ways to overcome their concerns?

Last Answer : Show your customers pictures of these White House disposables.:

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Last Answer : Market Information, Transportation, Warehousing and Financing

Description : What is meant by "Marketing Creative"? A. The employees in the marketing department B. The methods used to distribute marketing material C. The branding image of the company D. The content for marketing and its creative aspect

Last Answer : D. The content for marketing and its creative aspect

Description : The products such as "VHS tapes" are examples of A. product classes B. product forms C. branding D. product perception

Last Answer : B. product forms

Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B

Last Answer : B. To earn trust from your customers

Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B

Last Answer : B.earn trust from your customers

Description : which Products like as “VHS tapes” A.product classes B.branding C.product forms D.product perception Answer: B

Last Answer : B.branding

Description : What is a best practice for sending an email communication from a brand? A. Including only the employee name. B. Including employee's first name. C. Sending from multiple employee accounts. D. Identifying the brand name

Last Answer : D. Identifying the brand name

Description : Which of the following is not an advantage of email newsletters? A. Email newsletters spread your brand awareness B. leverage the temporary content C. freedom to include different types of content D. leverage the existing content

Last Answer : B. leverage the temporary content

Description : Manufactured materials and par and parts are sold directly to _____. Price and ser and service are the major marketing factors; branding and advertising tend to be less important. be less important. a. consumers b. industrial users industrial users c. brand extensions d. co-branders

Last Answer : b. industrial users industrial users

Description : 10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

Last Answer : Etiquette

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Description : How important is the authentication process in email marketing? A. Not Important B. Can be skipped C. Very Important D. depend on individual

Last Answer : C. Very Important

Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above

Last Answer : D. All of the above

Description : Of the following website functions, which is the most important? *  Having free reports, downloads, etc  Describing the services your company provides  Capturing email addresses of visitors  Having contact information on every page

Last Answer :  Describing the services your company provides

Description : Following website functions, which is the most important?  A. Services your company provides  B.Capturing email addresses of visitors  C.Contact information on every page  D.Having free reports

Last Answer : B.Capturing email addresses of visitors

Description : Of the following website functions, which is the most important? A. Having free reports, downloads, etc B. Describing the services your company provides C. Capturing email addresses of visitors D. Having contact information on every page Ans: C

Last Answer : C. Capturing email addresses of visitors

Description : website functions, which are the most important? A.Having free reports B.services your company provides C.Capturing email addresses of visitors D.information on every page Answer: C

Last Answer : C.Capturing email addresses of visitor

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Last Answer : line

Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension

Last Answer : Location Extension

Description : Which ad extension allows you to send traffic to different pages on your website? A. Structured snippet B. Call C. Sitelink D. Callout

Last Answer : C. Sitelink

Description : Which of the following statements is correct with regard to natural links? A. They are two way links B. They are from authority websites C. They are voluntary in nature D. They are from .edu or .gov extension websites

Last Answer : C. They are voluntary in nature

Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension

Last Answer : D. Download extension

Description : Product development comes from_________ source of idea. A.internal sources B.external sources C.product extension D.both a and b Answer: D Answer

Last Answer : D.both a and b