Marketing of services is known as ..... 1) Transaction marketing 2) Door-to-door marketing 3) Relationship marketing 4) Internal marketing

Marketing of services is known as .....
1) Transaction marketing
2) Door-to-door marketing
3) Relationship marketing
4) Internal marketing
by

1 Answer

Answer :

3) Relationship marketing
by

Related questions

Service Marketing is the same as _______ 1. Relationship Marketing 2. Transaction Marketing 3. Internal Marketing 4. All of these 5. None of these

Description : Service Marketing is the same as _______ 1. Relationship Marketing 2. Transaction Marketing 3. Internal Marketing 4. All of these 5. None of these

Last Answer : Relationship Marketing

Bank marketing is same as ...... 1) Transaction marketing 2) Service marketing 3) Indoor marketing 4) All of these

Description : Bank marketing is same as ...... 1) Transaction marketing 2) Service marketing 3) Indoor marketing 4) All of these

Last Answer : 2) Service marketing

B) CaixaBank Explanation: As per the agreement, they will expand banks‘ guarantee transaction businesses by jointly providing credit to Indian-Spanish joint ventures and Indian local enterprises The banks will collaborate in areas of mutual interest such as syndicated loan business, guarantee transactions, trade finance and export credit agency finance, infrastructure finance and networking services, among others.

Description : B) CaixaBank Explanation: As per the agreement, they will expand banks guarantee transaction businesses by jointly providing credit to Indian-Spanish joint ventures and Indian local ... finance and export credit agency finance, infrastructure finance and networking services, among others.

Last Answer : Recently an Indian bank launched next generation features on its app „iMobile‟ which will enable customers to instantly pay taxes and book railway tickets within the app. Name the bank. A) Federal Bank B) Punjab National Bank C) Kotak Mahindra Bank D) ICICI Bank E) Bandhan Bank

Banking services provided to Special Economic Zones(SEZ) units have been exempted from _________ A. Sales Tax B. Securities Transaction Tax – STT. C. Central Excise Duty D. Service Tax E. None of the Above

Description : Banking services provided to Special Economic Zones(SEZ) units have been exempted from _________ A. Sales Tax B. Securities Transaction Tax – STT. C. Central Excise Duty D. Service Tax E. None of the Above

Last Answer : D. Service Tax Explanation: Banking services offered to units set up in special economic zones have been exempted from paying service tax.

An unbanked customer can initiate IMPS transaction using the services of _______. A. PPI B. PCI C. PFI D. PDI E. None of the Above

Description : An unbanked customer can initiate IMPS transaction using the services of _______. A. PPI B. PCI C. PFI D. PDI E. None of the Above

Last Answer : A. PPI Explanation: An unbanked customer can initiate IMPS transaction using the services of Pre-Paid Payments instrument issuer (PPI).

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

Description : Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas ... _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

Last Answer : b. memorable memorable

The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Last Answer : customer contact

The act of obtaining a desired object from someone by offering something in return is called 1. Transaction 2. Exchange 3. Relationship 4. Value 5. None of these

Description : The act of obtaining a desired object from someone by offering something in return is called 1. Transaction 2. Exchange 3. Relationship 4. Value 5. None of these

Last Answer : Exchange

The act of obtaining a desired object from someone by offering something in return is called ? 1. Transaction 2. Exchange 3. Relationship 4. Value 5. none of these

Description : The act of obtaining a desired object from someone by offering something in return is called ? 1. Transaction 2. Exchange 3. Relationship 4. Value 5. none of these

Last Answer : Exchange

The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In transaction selling, sellers provide greater service D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship

Description : The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In ... to their customers e. In transaction selling, the transaction is the beginning of a relationship

Last Answer : D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship

Which of the following see(s) the product, in a commodity market as very important and demand the deepest discount and the highest service? A. Bargain hunters B. Programmed buyers C. Relationship buyers D. Transaction buyers E. Gatekeepers.

Description : Which of the following see(s) the product, in a commodity market as very important and demand the deepest discount and the highest service? A. Bargain hunters B. Programmed buyers C. Relationship buyers D. Transaction buyers E. Gatekeepers.

Last Answer : A. Bargain hunters

________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)

Description : ________is the subset of e-commerce focused on transaction. a) E-business b) E-marketing c) Digital technology d) Environment, strategy, performance(ESP)

Last Answer : d) Environment, strategy, performance(ESP)

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above

Last Answer : location of marketing place

Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

Description : Price is A)the value that is exchanged for products in a marketing transaction. B)always money paid in a marketing transaction. C)more important to buyers than sellers. D)usually the most inflexible marketing mix decision variable.

Last Answer : A)the value that is exchanged for products in a marketing transaction.

In cash transaction, goods or services are exchanged for __________ 

Description : In cash transaction, goods or services are exchanged for __________ 

Last Answer : In cash transaction, goods or services are exchanged for __________ (a) other goods (b) other services (c) immediate cash (d) grains

Point out the wrong statement. a) Distributed transaction systems such as internetworks or cloud computing systems magnify the difficulties faced by identity management systems b) Services that provide digital identity management as a service have been part of internetworked systems from Day One c) IDaaS Server establishes the identity of a domain as belonging to a set of assigned addresses d) None of the mentioned

Description : Point out the wrong statement. a) Distributed transaction systems such as internetworks or cloud computing systems magnify the difficulties faced by identity management systems b) Services that provide digital ... a domain as belonging to a set of assigned addresses d) None of the mentioned

Last Answer : IDaaS Server establishes the identity of a domain as belonging to a set of assigned addresses

Point out the correct statement. a) WS-+ services carried over XML messages using the SOAP protocol access remote server applications b) REST stands for Representational State Transfer c) A transaction following the rules of SOAP is considered to be RESTful d) All of the mentioned

Description : Point out the correct statement. a) WS-+ services carried over XML messages using the SOAP protocol access remote server applications b) REST stands for Representational State Transfer c) A transaction following the rules of SOAP is considered to be RESTful d) All of the mentioned

Last Answer : REST stands for Representational State Transfer

A foreign currency transaction arises when an enterprise buys or sells goods or services whose price is denominated in the reporting currency.

Description : A foreign currency transaction arises when an enterprise buys or sells goods or services whose price is denominated in the reporting currency.

Last Answer : FALSE

The Secure Electronic Transaction protocol is used for a. credit card payment b. cheque payment c. electronic cash payments d. payment of small amounts for internet services

Description : The Secure Electronic Transaction protocol is used for a. credit card payment b. cheque payment c. electronic cash payments d. payment of small amounts for internet services 

Last Answer : a. credit card payment  

Advantages of B2C commerce are (i) Business gets a wide reach to customers (ii) Payment for services easy (iii)Shop can be open 24 hours a day seven days a week (iv)Privacy of transaction always maintained a. i and ii b. ii and iii c. i and iii d. iii and iv

Description : Advantages of B2C commerce are  (i) Business gets a wide reach to customers  (ii) Payment for services easy  (iii)Shop can be open 24 hours a day seven days a week  (iv)Privacy of transaction always maintained a. i and ii b. ii and iii c. i and iii d. iii and iv

Last Answer : c. i and iii  

Pick up the incorrect statement from the following: (A) Horizontal D.P.C. is provided at plinth level in internal walls (B) D.P.C. is provided under door and verandah openings (C) Vertical D.P.C. is not provided in internal walls (D) Cement concrete is a rigid damp-proofing material

Description : Pick up the incorrect statement from the following: (A) Horizontal D.P.C. is provided at plinth level in internal walls (B) D.P.C. is provided under door and verandah openings (C) Vertical D.P.C. is not provided in internal walls (D) Cement concrete is a rigid damp-proofing material

Last Answer : Answer: Option B

Suggest commonly adopted sizes of door for: 1) Internal door of residential bldg. 2) Door of garage for car park

Description : Suggest commonly adopted sizes of door for: 1) Internal door of residential bldg. 2) Door of garage for car park

Last Answer :  1) Internal door of residential bldg. - 900 X 2100 mm 2) Door of garage for car park. – 2250 X 2250 mm

In National Electronic Funds Transfer (NEFT) maximum amount per transaction is limited to ________ A. Rs.75000 B. Rs.50000 C. Rs.80000 D. Rs.90000

Description : In National Electronic Funds Transfer (NEFT) maximum amount per transaction is limited to ________ A. Rs.75000 B. Rs.50000 C. Rs.80000 D. Rs.90000

Last Answer : B. Rs.50000 Explanation: No. There is no limit - either minimum or maximum - on the amount of funds that could be transferred using NEFT. However, maximum amount per transaction is ... -based remittances within India and also for remittances to Nepal under the Indo-Nepal Remittance Facility Scheme.

___________ is basically charged when a person uses a credit card to obtain cash. A. Early Repayment Charge B. Redemption Fee C. Transaction Fee D. Cash Advance Fee

Description : ___________ is basically charged when a person uses a credit card to obtain cash. A. Early Repayment Charge B. Redemption Fee C. Transaction Fee D. Cash Advance Fee

Last Answer : D. Cash Advance Fee Explanation: A cash advance fee is a charge that a credit card issuer charges a customer for accessing the cash credit line on his or her account, either through an ATM, convenience check or at a bank‘s teller window.

In which of the following fund transfer mechanisms, can funds be moved from one bank to another and where the transaction is settled instantly without being bunched with any other transaction? A. RTGS B. NEFT C. TT D. EFT

Description : In which of the following fund transfer mechanisms, can funds be moved from one bank to another and where the transaction is settled instantly without being bunched with any other transaction? A. RTGS B. NEFT C. TT D. EFT

Last Answer : A. RTGS Explanation: In RTGS, the beneficiary branches are expected to receive the funds in real time as soon as funds are transferred by the remitting bank. The beneficiary bank has to credit the beneficiary‘s account within 30 minutes of receiving the funds transfer message.

An ECS transaction gets bounced and you are unable to recover your money from your customer. Under which Act criminal action can be initiated? A. Negotiable Instrument Act 1881 B. Criminal Procedure Code C. Payment and Settlement Systems Act 2007 D. Indian Companies Act 1956

Description : An ECS transaction gets bounced and you are unable to recover your money from your customer. Under which Act criminal action can be initiated? A. Negotiable Instrument Act 1881 B. Criminal Procedure Code C. Payment and Settlement Systems Act 2007 D. Indian Companies Act 1956

Last Answer : C. Payment and Settlement Systems Act 2007 Explanation: Under the Section 25 of Payment and Settlement Systems (PSS) Act, 2007, dishonour of an electronic fund transfer instruction due to insufficiency ... fine or both, similar to the dishonour of a cheque under the Negotiable Instruments Act 1881.

In which of the following types of banking, there is a direct execution of transaction between a bank and its consumers? A. Retail Banking B. Universal Banking C. Virtual Banking D. Unit Banking E. other than those given as options

Description : In which of the following types of banking, there is a direct execution of transaction between a bank and its consumers? A. Retail Banking B. Universal Banking C. Virtual Banking D. Unit Banking E. other than those given as options

Last Answer : A. Retail Banking Explanation: Retail banking also known as Consumer Banking is the provision of services by a bank to individual consumers, rather than to companies, corporations or other ... include savings and transactional accounts, mortgages, personal loans, debit cards, and credit cards.

The national agency mandated to control, analyse and disseminate Suspicious Transaction Reports(STR), Cash Transaction Reports and counterfeit currency reports to various investigative agencies of the country after receiving it from banks and other financial intermediaries is ________ A. RBI B. Financial Intelligence Unit(FIU) C. Intelligence Bureau(IB) D. Central Bureau of Investigation(CBI) E. Central Intelligence Unit(CIU)

Description : The national agency mandated to control, analyse and disseminate Suspicious Transaction Reports(STR), Cash Transaction Reports and counterfeit currency reports to various investigative agencies of the country after ... (IB) D. Central Bureau of Investigation(CBI) E. Central Intelligence Unit(CIU)

Last Answer : B. Financial Intelligence Unit(FIU) Explanation: The FIU is the national agency mandated to collect, analyse and disseminate Suspicious Transaction Reports (STRs), Cash Transaction Reports ... country after receiving it from banks and other financial intermediaries under a stipulated mechanism.

________ is a temporary pass through account held by a third party during the process of a transaction between two parties. A. Savings Bank Account B. Current Account C. Deposit Account D. Escrow Account E. None of the Above

Description : ________ is a temporary pass through account held by a third party during the process of a transaction between two parties. A. Savings Bank Account B. Current Account C. Deposit Account D. Escrow Account E. None of the Above

Last Answer : D. Escrow Account Explanation: Escrow Account: Account in which funds are accumulated for specific disbursements. It is a temporary pass through account held by a third party during the process of a transaction between two parties.

Maximum value of transaction for e-SBTR should be _________ A. Rs.1000 B. Rs.2000 C. Rs.3000 D. Rs.5000 E. No limit

Description : Maximum value of transaction for e-SBTR should be _________ A. Rs.1000 B. Rs.2000 C. Rs.3000 D. Rs.5000 E. No limit

Last Answer : E. No limit Explanation: There is no maximum limit.

Minimum value of transaction for e-SBTR should be _______ A. Rs.1000 B. Rs.2000 C. Rs.3000 D. Rs.5000 E. No limit

Description : Minimum value of transaction for e-SBTR should be _______ A. Rs.1000 B. Rs.2000 C. Rs.3000 D. Rs.5000 E. No limit

Last Answer : D. Rs.5000 Explanation: Minimum value of transaction for e-SBTR should be Rs.5,000.

What is the fullform of eSBTR? A. Electronic Secured Basic Transaction Receipt B. Electronic Stamp Bank Treasury Receipt C. Electronic Stamp Bank Transaction Receipt D. Electronic Secured Bank Treasury Receipt E. Electronic Secured Basic Treasury Receipt

Description : What is the fullform of eSBTR? A. Electronic Secured Basic Transaction Receipt B. Electronic Stamp Bank Treasury Receipt C. Electronic Stamp Bank Transaction Receipt D. Electronic Secured Bank Treasury Receipt E. Electronic Secured Basic Treasury Receipt

Last Answer : D. Electronic Secured Bank Treasury Receipt Explanation: e-SBTR, is an Electronic – Secured Bank and Treasury Receipt, issued by the Officer of the participating bank, on secured Government stationery, on payment of Stamp- duty in Virtual Treasury.

What is the upper transaction limit of UPI system? A. 1 lakh B. 2 lakh C. 5 lakh D. 10 lakh E. No limit

Description : What is the upper transaction limit of UPI system? A. 1 lakh B. 2 lakh C. 5 lakh D. 10 lakh E. No limit

Last Answer : A. 1 lakh Explanation: The upper transaction limit of UPI is Rs.1 lakh.

Which of the following is the Slogan of UPI(Unified Payment Interface)? A. Less Amount More Digital B. Less Cash More Transaction C. Less Cashflow More Digital D. Less Circulation More Digital E. Less Cash More Digital

Description : Which of the following is the Slogan of UPI(Unified Payment Interface)? A. Less Amount More Digital B. Less Cash More Transaction C. Less Cashflow More Digital D. Less Circulation More Digital E. Less Cash More Digital

Last Answer : E. Less Cash More Digital Explanation: Less cash more digital is the Slogan of UPI(Unified Payment Interface)

A transaction file is a type of: a) Master File b) Data File c) Access Method d) None of The Above

Description : A transaction file is a type of: a) Master File b) Data File c) Access Method d) None of The Above

Last Answer : b) Data File

Forms that are used to organize business data into rows and coloumns are called a) transaction sheets b) registers c) business forms d) spread sheets e) None of these

Description : Forms that are used to organize business data into rows and coloumns are called a) transaction sheets b) registers c) business forms d) spread sheets e) None of these

Last Answer : d) spread sheets

When you purchase a product over a Mobile Phone, the transaction is called1 Web Commerce 2) e-Commerce 3) m-Commerce 4) Mobile purchases

Description : When you purchase a product over a Mobile Phone, the transaction is called1 Web Commerce 2) e-Commerce 3) m-Commerce 4) Mobile purchases

Last Answer : 3) m-Commerce

A System in which a transaction access and updates a file quickly enough to affect the original decision making is called 1) Real time system 2) time sharing system 3) both of above 4) None of above

Description : A System in which a transaction access and updates a file quickly enough to affect the original decision making is called 1) Real time system 2) time sharing system 3) both of above 4) None of above

Last Answer : 1) Real time system

When you purchase a product over a Mobile Phone, the transaction is called1 Web Commerce 2 e-Commerce 3 m-Commerce 4 Mobile purchases

Description : When you purchase a product over a Mobile Phone, the transaction is called 1 Web Commerce 2 e-Commerce 3 m-Commerce 4 Mobile purchases

Last Answer : 3 m-Commerce

A System in which a transaction access and updates a file quickly enough to affect the original decision making is called 1 Real time system 2 time sharing system 3 both of above 4 None of above

Description : A System in which a transaction access and updates a file quickly enough to affect the original decision making is called 1 Real time system 2 time sharing system 3 both of above 4 None of above

Last Answer : 1 Real time system

............. is a set of information that is exchanged between a client and web browser and a web server during an HTTP transaction. A) infoset B) clientinfo C) cookie D) transkie

Description : ............. is a set of information that is exchanged between a client and web browser and a web server during an HTTP transaction. A) infoset B) clientinfo C) cookie D) transkie

Last Answer : C) cookie

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital Marketing Mcqs A.Low Tech, High Touch, Personal B.Low Tech, High Touch Transactional C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A

Description : In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. | Digital ... C.High Tech/Low Touch, Automated D.High Tech/Low Touch, Personal Answer: A

Last Answer : A.Low Tech, High Touch, Personal

Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Last Answer : a direct-marketing channe

Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Description : Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big ... : A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Last Answer : B)franchising

Customers who purchase encyclopaedias from door -to -door salespeople are acquiring products through A)the most efficient channel of distribution. B)the most common type of marketing channel. C)a direct -marketing channel. D)a business -to -business channel of distribution.

Description : Customers who purchase encyclopaedias from door -to -door salespeople are acquiring products through A)the most efficient channel of distribution. B)the most common type of marketing channel. C)a direct -marketing channel. D)a business -to -business channel of distribution.

Last Answer : C)a direct -marketing channel.

This question came to mind with the Meter reader question. What services were "at your door", like milk delivery?

Description : This question came to mind with the Meter reader question. What services were "at your door", like milk delivery?

Last Answer : My mother remembered when the ice man would deliver ice twice a day. Probably only needed ice once per day in the winter. The coal man would deliver coal for the furnace. And it wasn't ... truck because the horse would just keep going down the street while the milkman went from door to door.

If a customer agrees to retain merchandise that is defective because the seller is willing to reduce the selling price, this transaction is known as a sales a. discount. b. return. c. contra asset. d. allowance.

Description : If a customer agrees to retain merchandise that is defective because the seller is willing to reduce the selling price, this transaction is known as a sales a. discount. b. return. c. contra asset. d. allowance.

Last Answer : b. return.