Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to: A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.