Many companies are moving to a new level in creating value for their customers. They
are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____.
a. product quality
b. memorable memorable
c. unsought product
d. internal marketing
are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____.
a. product quality
b. memorable memorable
c. unsought product
d. internal marketing