Description : What is the first thing about an advertisement that attracts your attention ? 1. Product 2. Music 3. Model 4. Special effects 5. None of these
Last Answer : Product
Description : What makes a good advertisement? (Choose the best combination) A. Color, Attracts attention, ingredients in product. B. Name of product, price, location, attractive. C. Easy to read, price, color, ... should buy it. D. Nutritional information, price, color, where to buy it, easy to read.
Last Answer : B. Name of product, price, location, attractive.
Description : The ___________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. 1. signature 2. layout 3. headline 4. artwork 5. sub-headline
Last Answer : headline
Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes
Last Answer : the product is modifiable
Description : A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes
Last Answer : actual product
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity
Last Answer : Product advertising
Description : List of people employed and paid by a company is 1. Payroll 2. Patent 3. Atlay 4. Atsource 5. None of thes
Last Answer : Payroll
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Capital goods are the goods which are 1. consumed directly 2. durable goods 3. used for further production 4. both 1 & 2 5. none of thes
Last Answer : used for further production
Description : The members of a venture team come from ? 1. the marketing department 2. the research and development department 3. the production and finance departments 4. different functional areas of an organization 5. none of these
Last Answer : different functional areas of an organization
Description : What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes
Last Answer : Fast Moving Consumer Goods
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above
Description : Which of the following doesn't appear on the liabilities side of the balance sheet ? 1. Capital 2. Loans 3. Advertisement expenditure 4. Share capital 5. None of these
Last Answer : Advertisement expenditure
Description : A person who writes advertisement is called a 1. Copier 2. Copy writer 3. Conveyer 4. Correspondent 5. None of these
Last Answer : Copy writer
Description : Which among the following is a source of recruitment of sales force ? 1. Advertisement 2. Employment agencies 3. Educational Institutions 4. All of the above 5. None of the above
Last Answer : All of the above
Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : The main disadvantage of 'Radio' as an Advertisement medium is ____________ 1. No visual information 2. Narrow coverage 3. High cost 4. All of these 5. None of these
Last Answer : No visual information
Description : How many commercial breaks with repetitive advertisement are you willing to endure?
Last Answer : Dish Network DVR with 30-second skip ahead button FTW!
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : The main advantage of online advertisement is __________. a. Low-cost promotional strategy b. Online advertising is promotional as well as informational c. Trackable d. All of the above
Description : The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________. a. Position * QS b. Impressions * Clicks c. Clicks / Impressions d. QS * Max CPC (bid)
Last Answer : d. QS * Max CPC (bid)
Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above
Last Answer : d. All of the above
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : India's digital advertisement spent is NOT witnessing a Rise. TRUE FALSE Difficult to ascertain None of the Above
Last Answer : FALSE
Description : People who had earlier visited the site is __________ Customising advertisement to. a)Search retargeting b)Contextual marketing c)Remarketing d)None Answer: c
Last Answer : c)Remarketing
Description : The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline
Last Answer : C)headline
Description : Presence of sodium tripolyphosphate (an additive) in synthetic detergent (A) Facilitates its use even in hard water (by sequestering the waterhardening Ca & Mg ions) (B) Inhibits its corrosive effects (C) Does not allow redeposition of dirt on the cleaned surface (D) None of thes
Last Answer : (A) Facilitates its use even in hard water (by sequestering the waterhardening Ca & Mg ions)
Description : Spurithy notices the television commercial because of the loud sounds. This is an example of 1. Exposure 2. Involuntary attention 3. non voluntary attention 4. voluntary attention 5. None of these
Last Answer : Involuntary attention
Description : Which of the following is a sales method, where the customer's attention is drawn, benefits are showed, and finally the deal is closed ? 1. above-the-fold-method 2. ABC method 3. Absolute Benefit Method 4. Attention Benefit method 5. None of these
Last Answer : ABC method
Description : Which among the following is / are true about 'Brand Rejuvenation' ? 1. It adds value to an existing brand 2. It refocus the attention of consumer 3. It helps overcome the consumer's boredom 4. All of the above 5. None of the above
Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these
Last Answer : group of closely related items
Description : How can I create positive disruption to draw attention to "green"?
Last Answer : I'm sorry if this comes across as harsh, but #2 is a lame idea. It sounds like something straight out of The Office'. It is, however, a noble cause. I believe in promoting the ... and thus switching the lights out. It's easier to change by action than hearing someone disseminate factoids'.
Description : Why should you always try to use short, clear sentences on your web pages? A. Readers do not trust longer sentences B. Readers cannot read long sentences C. Readers have a short attention span D. Longer sentences can be confusing to readers
Last Answer : C. Readers have a short attention span
Description : Which of the following shows you the parts of the page that are getting the most attention from your visitors? A. Hot Map B. Feng-GUI C. Heat Map D. None of the above
Last Answer : C. Heat Map
Description : Using white space around an object will: A. Waste space that could be used for marketing B. Decrease readability C. Enhance the object and draw attention to it D. Make a borde
Last Answer : C. Enhance the object and draw attention to it
Description : If there is one product that would really fit you to model, what would it be?
Last Answer : answer:Speedos. Seriously! I’d prefer television commercials showing me swimming the butterfly, my fav swimming stroke.
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : A large amount spent on special advertisement is– (A) Capital Expenditure (B) Revenue Expenditure (C) Revenue Loss (D) Deferred Revenue Expenditure
Last Answer : Answer: Deferred Revenue Expenditure
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the ... situation 2. marketing environment 3. trends 4. economic conditions 5. none of these
Last Answer : marketing environment
Description : What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general ? 1. Technology Assessment 2. Environmental Scanning 3. Societal Estimation 4. Environmental Assessment 5. Social Audit
Last Answer : Technology Assessment
Description : Services have special characteristics namely ________which affect their Marketing process 1. Intangibility 2. Inseparability 3. Heterogeneity 4. Perishability 5. All the above
Last Answer : All the above
Description : Services have special characteristics namely ____________ which affect their marketing process 1. intangibility 2. inseparability 3. Heterogeneity 4. Perishability 5. All the above
Description : A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits 1. micro marketing 2. niche marketing 3. mass marketing 4. segment marketing 5. none of these
Last Answer : niche marketing
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others 1. facilitator 2. reference actor 3. opinion leader 4. social role player 5. none of these
Last Answer : opinion leader