A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the _____________ that influence(s) the firm's strategy 1. operating situation 2. marketing environment 3. trends 4. economic conditions 5. none of these

A marketing manager for a small computer
manufacturer is analyzing the potential effects of
political, legal, social, and economic forces on the
firm's operations. The marketing manager is
examining the _____________ that influence(s) the
firm's strategy
1. operating situation
2. marketing environment
3. trends
4. economic conditions
5. none of these
by

1 Answer

Answer :

marketing environment
by

Related questions

A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the __________that influence(s) the firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

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Last Answer : B)marketing environment

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Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

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Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

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A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

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