An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

An advertising campaign that tries to persuade people
to avoid drinking and driving is an example of
1. service advertising
2. social marketing
3. campaign marketing
4. product advertising
5. none of these
by

1 Answer

Answer :

social marketing
by

Related questions

An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: A)service advertising B)social marketing C)campaign marketing D)product advertising

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: A)service advertising B)social marketing C)campaign marketing D)product advertising

Last Answer : B)social marketing

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open emails on smartphones more than any other device. B. Responsive design means designing for iPhones. C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website C. Utilizing a television ad campaign online as well on their site and sites such as YouTube D. Creating a magazine print ad with the company website

Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website

Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube

Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity aimed at producing short-run effects on sales 4. activity and/or material used in personal selling 5. none of these

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these

Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these

Last Answer : evaluating the effectiveness of advertising

In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. 1. flighting 2. dated 3. plotted4. pulsing 5. continuous

Description : In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. 1. flighting 2. dated 3. plotted 4. pulsing 5. continuous

Last Answer : pulsing

In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no association between the site traffic and marketing c. Ads can send receivers to a specific landing page, which can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation site traffic and marketing C. Ads can send receivers to a specific landing page, which can be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no correlation site traffic and marketing  Ads can send receivers to a specific landing page, which can be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no ... be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Last Answer :  Ads can send receivers to a specific landing page, which can be tracked

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Last Answer :  Permission-based E-Mail marketing

Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Description : Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Last Answer :  Article marketing

Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

Which of the following is not a type of digital marketing?  A. Social marketing.  B.Print advertising  C.Internet marketing.  D.e-marketing.

Description : Which of the following is not a type of digital marketing?  A. Social marketing.  B.Print advertising  C.Internet marketing.  D.e-marketing.

Last Answer : B.Print advertising

Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D

Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D

Last Answer : D. Article marketing

Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D

Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D

Last Answer : D.article marketing

In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Last Answer : well-trained contact employees

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Last Answer : Product advertising

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

Last Answer : c. Direct email marketing

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

What would the marketing budget section of a marketing plan detail? A. The cost to write the planB. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above

Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above

Last Answer : C. The expected costs for each ad campaign based on the delivery method

Duck Duck Go, Baidu, Wolfram Alpha are examples of  Website Optimisaton Software  Campaign Management Software  E-mail Marketing Software  Search Engines

Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of  Website Optimisaton Software  Campaign Management Software  E-mail Marketing Software  Search Engines

Last Answer :  Search Engines

What would the marketing budget section of a marketing plan detail? *  The cost to write the plan  The marketing personnel job descriptions  The expected costs for each ad campaign based on the delivery method  None of the above

Description : What would the marketing budget section of a marketing plan detail? *  The cost to write the plan  The marketing personnel job descriptions  The expected costs for each ad campaign based on the delivery method  None of the above

Last Answer :  The expected costs for each ad campaign based on the delivery method

What would the marketing budget section of a marketing plan detail?  A. The marketing personnel job descriptions.  B. The expected costs for each ad campaign based on the delivery method.  C. The cost to write the plan.  D. All of the above

Description : What would the marketing budget section of a marketing plan detail?  A. The marketing personnel job descriptions.  B. The expected costs for each ad campaign based on the delivery method.  C. The cost to write the plan.  D. All of the above

Last Answer : B. The expected costs for each ad campaign based on the delivery method

Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link

Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link

Last Answer : C. Paid media

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

A business that adopts the proactive strategy to social responsibility: A)assumes responsibility for its actions and responds to accusations without outside pressure B)tries to minimise or avoid additional obligations linked to a problem or problems C)allows a condition or potential problem to go unresolved until the public learns about it

Description : A business that adopts the proactive strategy to social responsibility: A)assumes responsibility for its actions and responds to accusations without outside pressure B)tries to minimise or avoid additional ... )allows a condition or potential problem to go unresolved until the public learns about it

Last Answer : A)assumes responsibility for its actions and responds to accusations without outside pressure

A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C)allows a condition or potential problem to go unresolved until the public learns about it D)complains that current government regulations are unfair and unfavourable

Description : A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C) ... the public learns about it D)complains that current government regulations are unfair and unfavourable

Last Answer : B)tries to minimise or avoid additional obligations linked to the problem

Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension

Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension

Last Answer : Location Extension

Be honest, how much does marketing and advertising affect your purchasing behavior?

Description : Be honest, how much does marketing and advertising affect your purchasing behavior?

Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.

What's the difference between marketing, PR, and advertising?

Description : What's the difference between marketing, PR, and advertising?

Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.

Major in sociology to a career in advertising/marketing. Is it possible?

Description : Major in sociology to a career in advertising/marketing. Is it possible?

Last Answer : You are fine! Apply for some internships and whatever, but sociology (and psychology) are great majors for future marketers. As a psych AND marketing major, let me tell you: largely the same classes. Just ... it is super easy. And hopefully show it is easy in a way they haven't thought of before.

What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising

Description : What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising

Last Answer : D. Television advertising

Mobile Marketing is a subset of Mobile Advertising  TRUE  FALSE

Description : Mobile Marketing is a subset of Mobile Advertising  TRUE  FALSE

Last Answer :  TRUE

Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied

Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied

Last Answer : keeping customers satisfied

As a counselor, a personnel manager __________ 1. reminds the management of moral obligations towards employees 2. encourages the employees 3. tries to settle the disputes between labour and managemen4. all of the above 5. none of these

Description : As a counselor, a personnel manager __________ 1. reminds the management of moral obligations towards employees 2. encourages the employees 3. tries to settle the disputes between labour and management 4. all of the above 5. none of these

Last Answer : encourages the employees

What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising

Description : What is another term for "social media"? A. Advertising Socialization B. Consumer Generated Media C. Media Optimization D. Consumer Media Advertising

Last Answer : B. Consumer Generated Media

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagementB. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these

Last Answer : Testimonial Advertisement

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People