Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : Which capabilities are offered by Web Content Management Tools? a)Centralized version control b)Simplification through templates c)Integration with enterprise applications d)all Answer: d
Last Answer : d)all
Description : Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO ... to influence the background color D. It enables multiple versions of the website to exist simultaneously
Last Answer : A. It gives customers a voice to decide what goes on your website
Description : A/B Testing also enables you to gain maximum from your existing traffic on a webpage. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above
Last Answer : All the above
Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix
Last Answer : specific version of a product
Description : The word "blog" is a shortened version of __________. A. webblog B. weblog C. welog D. vlog
Last Answer : B. weblog
Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as * concept phase screening raw-material screening
Last Answer : concept
Description : The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening
Last Answer : A. product concept
Description : A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A.concept B.phase C.screening D.raw-material screening Answer: A
Last Answer : A.concept
Description : Online marketing is also termed as? A. Internet marketing B. Web marketing C. Both A and B D. OAM
Last Answer : C. Both A and B
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Last Answer : Both A & B
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing
Last Answer : screening
Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research
Last Answer : Business Analysis
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these
Last Answer : Business analysis
Description : __________ falls under the A/B testing tools. a. Google Content Experiments b. Visual Website Optimizer c. Both (a) and (b) d. None of the above
Last Answer : c. Both (a) and (b)
Description : Which of the following are A/B Testing tools? A. Visual Website optimizer B. Google Content Experiments C. Optimizely D. All of the above
Last Answer : D. All of the above
Description : Always perform A/B Testing if there is probability to beat the original variation by? A. 0.05 B. less than 5% C. greater than 5% D. greater than equal to 5%
Last Answer : C. greater than 5%
Description : 3. How many significant methods through which you can check conversion rates using A/B Testing? A. 2 B. 3 C. 4 D. 5
Last Answer : A. 2
Description : A/B Testing results are usually given in? A. mathematical B. statistical terms C. Both A and B D. None of the above
Description : Which of the following is a disadvantage of A/B testing? A. It is limited to groups that have lots of resources to get started B. It is limited to simple changes C. It requires lots of prep time to get started D. It requires much more traffic to get results than multivariate testing
Last Answer : B. It is limited to simple changes
Description : Which of the following is crucial to finding out if your design actually works? A. Rough design B. Storyboarding C. Hyperlinking D. Usability testing
Last Answer : D. Usability testing
Description : What is the most used testing method for improving conversions? A. A/B testing B. Multivariate C. Multi-armed bandit D. None of the above
Last Answer : A. A/B testing
Description : Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : . select the features of a lead nurturing platform? A. A/B testing B. Landing page creation C. Campaigning D. All of the above
Description : SEM as compared to SEO is good for Testing True FALSE Depends on Testing Parameters Depends on the site in Question
Last Answer : True
Description : When the new developed product concept is tested, the next immediate step is to A. develop market strategy B. develop a testing technique C. develop intermediaries D. develop logistic network
Last Answer : A. develop market strategy
Description : When the new developed product concept is tested, the next immediate step is to A.market strategy B.a testing technique C.intermediaries E.logistic network Answer : A
Last Answer : A.market strategy
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : Which of the following is false? A. Knowing your customer's intent helps you create content for the moments that matter. B. You must be ready to compare the value of Content Marketing with other marketing initiatives. C. Both A and B are true D. Both A and B are false
Last Answer : C. Both A and B are true
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0.
Last Answer : C. Web 1.0
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: * Web 2.0 Web 3.0. Web 1.0 Web 3.1
Last Answer : Web 1.0
Description : the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. was known as: A. Web 1.0 B. Web 4.0 C. Web 3.0 D. Web 2.0
Last Answer : A. Web 1.0
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0.
Last Answer : C. Web 1.0.
Description : How do i perform "A/B Split" or Multivariate Website Testing?
Last Answer : answer:Whoever does the coding can do it with PHP or ASP.Net or some other dynamic language. The choice of language depends on web server support and the coder’s skills. The ASP.Net code could look something like this simplified pseudocode. This is the even page This is the odd page
Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these
Last Answer : Outdoor advertising
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : 8-Unsolicited email is also known as _____. Choose one of the following to complete the sentence: Exhibit: Mark one answer: Junk Bulk Trash Spam
Last Answer : Spam
Description : For final software acceptance testing, the system should include A. Delivered software B. All user documents C. Final version of oth
Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.
Last Answer : C)promote a product in the introductory stage of the life cycle.
Description : Could you recommend a good person or team to produce a 60-second informational video about a web application?
Last Answer : CommonCraft made that video for Dropbox and has made custom videos for Google, Twitter, Meetup, LinkedIn, and many others.
Description : How many web design firms are there nationally?
Last Answer : My first question is, what is your definition of a web design firm. How many people would be in your definition of a firm? I say this because I have known many people who are one-person operations, and they do a much better job than some firms I know.
Description : The law of Pull & Push of Web Marketing refers to 1. Pull people to your site, then push quality information to them 2. Pull people to your site and force them to purchase 3. Pull people to your site and Push them away 4. Pull the money of people and push them out 5. None of these
Last Answer : Pull people to your site, then push quality information to them
Description : The law of Pull & Push of web marketing refers to 1. Pull people to your site, then push quality information to them 2. Pull people to your site and force them to purchase 3. Push people into your business 4. Pull the interest of people 5. None of these
Description : This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the ... is referred to as: 1. Banner ads 2. Pop-up ads 3. A search engine 4. Apps
Last Answer : A search engine