It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the __________ product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

It is less expensive for a firm to keep an existing
customer than to find a new one. This is one reason
why a firm's own personnel play a key role in
delivering and maintaining customer satisfaction.
Personnel are one of the elements in the __________
product.
1. core
2. actual
3. augmented
4. all the above
5. none of the above
by

1 Answer

Answer :

augmented
by

Related questions

It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the elements in the ----- product. A)core B)actual C)augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes

Description : A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes

Last Answer : actual product

Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic level is the _____, which addresses the _____, which addresses the question, “What is the buyer really buying?” a. actual product b. augmented product augmented product c. core benefit d. co-branding

Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding

Last Answer : c. core benefit

A brand name is one of the elements of the A)core product B)actual product C)augmented product.

Description : A brand name is one of the elements of the A)core product B)actual product C)augmented product.

Last Answer : B)actual product

A product's packaging is considered to be part of the A)core product B)augmented product C)actual product

Description : A product's packaging is considered to be part of the A)core product B)augmented product C)actual product

Last Answer : C)actual product

In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

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Last Answer : all a, b, c and d

In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

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Last Answer : the product is modifiable

When an incoming partner purchases his share from any one of the existing partners, then– (A) total assets of the firm do not change (B) total assets of the firm will be augmented to the extent of payment received from the new partner (C) total assets of the firm will be reduced to the extent of payment received from the new partner (D) change in total assets of the firm will depend upon the new profit sharing ratio of the partners

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Last Answer : Answer: total assets of the firm do not change

If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Description : If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Last Answer : shows the satisfaction of the customer

If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

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Last Answer :  shows the satisfaction of the customer

The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic consumers. c) The national home base of a firm must be the biggest market for a multinational firm. d) The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

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When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these

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Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

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Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

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A philosophy and style of management that gives everyone in an organization responsibility for delivering quality to the customer is 1. Total Quality Management 2. Investment Management 3. Institutional Management 4. Forward Management 5. None of these

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Most organizational purchase decisions are made by 1. one person 2. a team of purchasing agents 3. a firm's buying centre 4. inventory control personnel 5. the sales force

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Which of the following is not project management goal? a) Keeping overall costs within budget b) Delivering the software to the customer at the agreed time c) Maintaining a happy and well-functioning development team

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This set of Software Engineering Multiple Choice Questions & Answers (MCQs) focuses on “Project Management”. 1. Which of the following is not project management goal? a) Keeping overall costs within budget b) Delivering the software to the customer at the agreed time c) Maintaining a happy and well-functioning development team d) Avoiding customer complaints

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Which of the following is not project management goal? a) Keeping overall costs within budget. b) Delivering to the customer at the agreed time. c) Maintaining a happy and well-functioning development team. d) Avoiding costumer complaints.

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The following procedures relate to Skills and Competence, except a. Identify criteria which will be considered in evaluating individual performance and expected proficiency. b. Provide procedures for maintaining the firm's standards of quality for the work performed. c. Establish qualifications and guidelines for evaluating potential hirees at each professional level. d. Provide, to the extent necessary, programs to fill the firm's needs for personnel with expertise in specialized and industries.

Description : The following procedures relate to Skills and Competence, except a. Identify criteria which will be considered in evaluating individual performance and expected proficiency. b. Provide procedures for ... to fill the firm's needs for personnel with expertise in specialized and industries.

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Market requirements describe the A)customer needs or desired benefits. B)size of the market necessary to justify expenditures. C)events and relationships in a company's outside environment. D)key requirements of a market and the particular competencies of competing firms. E)distinctive competencies that a firm has developed.

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Last Answer : A)customer needs or desired benefits.

Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

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Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

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Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

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Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good.ith the product's performance.  C. When product's performance good.  D. All of the above

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Last Answer : A. When customer expectations are approximately matched with the product's performance.

A product with added benefits such as warranties or installation service etc. 1. Augmented Product 2. Bullion Product 3. Manufacturer's Product 4. Retailer's product 5. None of these

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Which of the following is least likely to be directly involved in actually making sales ? 1. order taker 2. current-customer salesperson 3. order getter 4. fixed order taker 5. support personnel

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Last Answer : support personnel

The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

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Last Answer : B.product images

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Last Answer : To Provide employment to maximum people

Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

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Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

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Last Answer : A)percent -of-sales

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Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

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Last Answer : C. Customer value-hierarchy

Product planne t planners must desi st design the ac gn the actual pr tual product an oduct and find w d find ways to _ ays to _____ it ____ it in orde in order to create the bundle of ben create the bundle of benefits that will provide the efits that will provide the most satisfying custome most satisfying customer experience. r experience. a. core benefit b. package package c. brand d. augment

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Last Answer : d. augment

A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive than other items in the same product class 5. prompts the purchaser to make comparisons among alternatives

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Last Answer : requires purchase planning, and the buyer will not accept substitutes

As a counselor, a personnel manager __________ 1. reminds the management of moral obligations towards employees 2. encourages the employees 3. tries to settle the disputes between labour and managemen4. all of the above 5. none of these

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Last Answer : encourages the employees

Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

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Last Answer : b. memorable memorable

While a poor physical distribution system would affect all elements of a company's marketing mix, the problems associated with a poor system A)can usually be solved by investing more money in the system. B)are usually caused by increased distribution costs. C)can have a negative impact on customer service and satisfaction. D)are usually attributed to problems with order processing.

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Last Answer : C)can have a negative impact on customer service and satisfaction.

) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

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