Description : So, has the user base increased, decreased or sort of stayed the same over the past few years?
Last Answer : Welcome back! Some people left. It’s kind of slow these days, but you may blame it on Christmas :P And yeah, I understand the last part. This place is like a home now. You just can’t get it out of your system completely.
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : The correct abbreviation of ROI is __________. a. Risk on investment b. Return on income c. Risk on income d. Return on investment
Last Answer : d. Return on investment
Description : ROI stands for? A. return on income B. risk on investment C. result on investment D. return on investment
Last Answer : D. return on investment
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : What has been the effect on banks by the increased role of capital markets in mobilizing funds ? 1. It increased the importance of banks 2. it decreased the importance of banks 3. it did not affect the importance of banks 4. it provided an opportunity for banks to earn more 5. none of them
Last Answer : it decreased the importance of banks
Description : Which of the following is most common areas where companies evaluate CRO? A. A/B testing B. Customer Journey Analysis C. Segmentation D. All of the above
Description : What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100
Last Answer : A. Leads Generated / Website Traffic x 100
Description : A merger is also called as ______________ 1. an amalgamation 2. a consortium 3. a joint venture 4. an acquisition 5. None of these
Last Answer : an amalgamation
Description : 13. What would be a good way to segment your data? A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : The most important mechanism by which gram negative bacilli acquire chloramphenicol resistance is (a) Decreased permeability into the bacterial cell (b) Acquisition of a plasmid encoded ... bacterial ribosome for chloramphenicol (d) Switching over from ribosomal to mitochondrial protein synthesis
Last Answer : Ans: B
Description : The most important mechanism by which gram negative bacilli acquire chloramphenicol resistance is: A. Decreased permeability into the bacterial cell B. Acquisition of a plasmid encoded ... the bacterial ribosome for chloramphenicol D. Switching over from ribosomal to mitochondrial protein synthesi
Last Answer : B. Acquisition of a plasmid encoded for chloramphenicol acetyl transferas
Description : What is true about 2D barcodes? A. barcodes cannot scan vertically B. barcodes cannot scan horizontally C. A mobile user can scan barcodes in the environment to access associated information. D. Both B and C
Last Answer : C. A mobile user can scan barcodes in the environment to access associated information
Description : Which of the following statements is true The web designer shouldn’t just be concerned about the looks but also about user interface Usability is very important in web design Both A & B None of the above
Last Answer : Both A & B
Description : The amount of subsistence allowance may increased or decreased subject to some condition The above said statement is a. True b. False
Last Answer : a. True
Description : In reference with antireflection coating which of the following statement is true? A. Thickness of the film should be changed for light of same wavelength but different intensity B. Thickness of ... D. Thickness of the film should be decreased for light of same wavelength but higher intensity
Last Answer : B. Thickness of the film need not be changed for light of same wavelength but different intensity
Description : If ROI is more than cost of debt a. EPS increase b. Financial risk increase c. both a & b d. none of the above
Last Answer : Answer: c
Description : Which statement is true about a cloud computing environment? A. It cannot be used to host location based applications. B. It enables users to access systems regardless of their location. C. It introduces ... D. It can improve a web server response time by having servers closer to the end user.
Last Answer : It enables users to access systems regardless of their location.
Description : A CRO screen has ten divisions on the horizontal scale. If a voltage signal 5 sin 314t+45 deg)is examined with a line base settings of 5 msec/div, the number of cycles of signal displayed on the screen will be a) 0.5 cycles b) 2.5 cycles c) 5 cycles d) 10 cycles
Last Answer : Ans: 2.5 cycles
Description : The output waveform produced due to time base generator in a CRO is a) saw tooth b) sinusoidal c) linear d) helical
Last Answer : a) saw tooth
Description : The time base signal in Cathode Ray Oscilloscope (CRO) is (1) A square wave signal (2) A sawtooth signal (3) A triangular wave signal (4) A sinusoidal signal
Last Answer : 2 Saw tooth
Last Answer : In CRO the time base signal is applied to: X-plates
Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving
Last Answer : C. less engagement
Description : Which of the following is being investigated as a means of automating the creation of a knowledge base? a) automatic knowledge acquisition b) simpler tools c) discovery of new concepts d) all of the mentioned
Last Answer : d) all of the mentioned
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Which of the following labels is not associated with a role of buying Decision Making Unit ? 1. Supplier 2. Gatekeeper 3. Decision Maker 4. User 5. None of these
Last Answer : Gatekeeper
Description : Which of the following is most likely to stimulate customer loyalty ? 1. corruption 2. sweepstakes 3. frequent-user incentives 4. samples 5. premiums
Last Answer : frequent-user incentives
Description : The package design of a bag of flour would most likely be criticized for being 1. unsafe to the environment 2. unsafe to the user 3. deceptive 4. functionality deficient 5. well suited for multiple-unit packaging
Last Answer : functionality deficient
Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these
Description : Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction
Last Answer : In-app messages can only contain one call-toaction
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : The user session can be identified by the __________. a. Authenticate users b. IP Address c. User Agent d. All of the above
Last Answer : d. All of the above
Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list
Last Answer : c. A user showing a continuous interest in the matter
Description : Which of the following is not specifically required by the search engines? a. Poor user experience b. Keyword stuffing c. Buying links d. All of the above
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views
Last Answer : B. Cookies
Description : Which of the following method used to identify user sessions? A. IP address B. authenticated user C. user agent D. All of the above
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above
Description : Identify the factor that enables tracking of good and bad reputation? A. IP address B. User engagement C. Fequency D. All of the above
Last Answer : A. IP address
Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : Which of the following items search engines don't want? A. keyword stuffing B. buying links C. poor user experience D. All of the above
Description : At stage of user browsing app store page of your app what is the objective? A. Maximize usage B. Maximize conversion C. Maximize interest D. All of the above
Last Answer : B. Maximize conversion
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the ... . Because it would slow down the network D. Because it was against the email user guidelines
Last Answer : A. Because it would use excessive server resources