A consumer's buying decisions are affected in part by
the people around him or her. These people and the
forces they exert on a buyer are called
1. motivational influences
2. social factors
3. roles
4. personality influences
5. cultural influences
the people around him or her. These people and the
forces they exert on a buyer are called
1. motivational influences
2. social factors
3. roles
4. personality influences
5. cultural influences