Description : ___________ is a broad set of communication activities used to create and maintain favorable relations between the organization and public 1. advertising 2. selling 3. a press strategy 4. public relations 5. publicity
Last Answer : public relations
Description : which among the following is the most commonly used sales promotional technique in India ? 1. Price Deals 2. Refunds and Refits 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Neither 1 nor 2
Description : Gibbs free energy (G) is represented by, G = H - TS, whereas Helmholtz free energy, (A) is given by, A = E - TS. Which of the following is the Gibbs Helmholtz equation? (A) [∂(G/T)/∂T] = - (H/T2) (B) [∂(A/T)/∂T]V = - E/T2 (C) Both (A) and (B) (D) Neither (A) nor (B)
Last Answer : (C) Both (A) and (B)
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. both 1 & 2 4. neither 1 nor 2 5. None of these
Last Answer : It is a sign of progress
Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : Shoplifting' is known as _____________ 1. theft of retail merchandise during store house 2. burglary of a house 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : theft of retail merchandise during store house
Description : A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________ 1. Selective channel 2. Intensive channel 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Selective channel
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method
Last Answer : price premium method
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : The main aspect of 'casual research' is ____________ 1. necessary condition 2. sufficient condition 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 & 2
Description : If the market share of a company is increasing 1. It is a sign of progress 2. The company must take the action to arrest the trend 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Description : Marketing is _____________________ 1. consumer oriented 2. competitors oriented 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : media planning includes 1. assessing lost 2. selecting the right medium 3. both 1 and 2 4. neither 1 nor 2 5. scheduling the advertizement timings
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Description : Social Media Marketing allows a company to address a range of stakeholders including Customers Employees Neither A Nor B Both A & B
Last Answer : Both A & B
Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling
Last Answer : publicity
Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion
Last Answer : selective
Description : A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these
Last Answer : competitive parity
Description : In case of a vertical tube evaporator, with increase in the liquor level, the __________ is increased. (A) Velocity of circulation (B) Liquor-film co-efficient (C) Both (A) and (B) (D) Neither (A) and (B)
Last Answer : (D) Neither (A) and (B)
Description : Safe condition for storage of high V.M. bituminous coal is that (A) Height of the coal heap should be < 3 metres (B) Maximum 200 tons should be stored in a heap (C) Both (A) and (B) (D) Neither (A) nor (B)
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : shaft subjected to a bending moment M and a torque T, experiences (A) Maximum bending stress = 32M d 3 (B) Maximum shear stress = 16 T d 3 (C) Both (a) and (b) (D) Neither (a) nor (b)
Last Answer : (C) Both (a) and (b)
Description : Moral advertising is also known as 1. Outdoor advertising 2. Direct mail advertising 3. Both 1 &2 4. Tele advertising 5. None of these
Last Answer : Outdoor advertising
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : Which among the following media has the highest frequency ? 1. T.V. 2. Newspaper 3. Direct mall 4. Magazines 5. None of these
Last Answer : T.V.
Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant
Last Answer : C)proactive
Description : In a reservoir the average volume of sediment deposition is 0.15 million cubic per year. If the dead storage and total capacity of the reservoir are 8 million cubic metres and 36 million cubic metres respectively, (A) The ... reducing after 60 years (C) Both (a) and (b) (D) Neither (a) nor (b)
Description : An RG-11/U foam coaxial cable has a maximum voltage standing wave of 52 V and a minimum voltage of 17 V. Find the value of the resistive load. A. 24.59Ω B. Either A or C C. 228.75Ω D. Neither A nor C
Last Answer : B. Either A or C
Description : One mole feed of a binary mixture of a given composition is flash vaporised at a fixed P and T. If Raoult's law is obeyed, then changing the feed composition would effect (A) ... The fraction vaporised but not the product composition (D) Neither the product composition nor the fraction vaporised
Last Answer : (C) The fraction vaporised but not the product composition
Description : ______ isa standard developed by ITU-T. A) SONET B) SDH C) either (a) or (b) D) neither (a) nor (b)
Last Answer : either (a) or (b)
Description : Be honest, how much does marketing and advertising affect your purchasing behavior?
Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.
Description : Do you expose yourself to advertising?
Last Answer : I guess we are exposed to it everyday wether we watch TV or not,it’s all around us,radio, billboards,newspapers,internet, and so on, I also guess it’s our own personalities as to how much it will affect us and in which way.
Description : What's the difference between marketing, PR, and advertising?
Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.
Description : In advertising, what company, brand or account would you morally refuse to work on?
Last Answer : I don’t think I could serve Wal*Mart in that capacity. I believe too much that what they’ve done is wrong, and it would be the ultimate sellout for me to try to convince people otherwise – even if the market for cheap imported sweatshop crap is booming during the downturn.
Description : Major in sociology to a career in advertising/marketing. Is it possible?
Last Answer : You are fine! Apply for some internships and whatever, but sociology (and psychology) are great majors for future marketers. As a psych AND marketing major, let me tell you: largely the same classes. Just ... it is super easy. And hopefully show it is easy in a way they haven't thought of before.
Description : Advertising internships?
Last Answer : are you in school right now? i would start with your school “guidance counselor’s” office or “career services” office depending on what it’s called there.
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : Advertising creates consumers demand for products that they would otherwise not feel a need to buy. This statement is 1. Partially true 2. Absolutely true 3. Partially biased 4. Any one of the above 5. None of these
Last Answer : Partially true
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing
Last Answer : Target Marketing
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing
Last Answer : Market Information, Transportation, Warehousing and Financing
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Last Answer : personal selling
Description : Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities
Last Answer : past experiences with the service
Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these
Last Answer : social marketing
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods
Last Answer : convenience goods