When a marketing research organization chooses a
segment of the population that represents the
population as a whole, they have chosen a _____
1. group
2. bi-variant population
3. sample
4. market target
5. none of these
segment of the population that represents the
population as a whole, they have chosen a _____
1. group
2. bi-variant population
3. sample
4. market target
5. none of these