Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group

Leesport plans to get together a small group of department store buyers to talk about  their buying patterns and interests. Leesport is planning:
A)an experiment
B)a mall intercept survey
C)personal interviews
D)a questionnaire
E)a focus group
by

1 Answer

Answer :

E)a focus group
by

Related questions

Intercept interviews involves A. Asking questions and recording observations B. Seeking an appointment from respondents and paying some incentive for being interviewed. C. Stopping people at a shopping mall and requesting an interview. D. Calling up people and requesting an interview E. Sending online questionnaire and asking respondents to fill

Description : Intercept interviews involves A. Asking questions and recording observations B. Seeking an appointment from respondents and paying some incentive for being interviewed. C. Stopping people at a ... people and requesting an interview E. Sending online questionnaire and asking respondents to fill

Last Answer : C. Stopping people at a shopping mall and requesting an interview.

If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Last Answer : B)a telephone

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts

Description : If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts

Last Answer : D)observation

On the basis of the nature, of variable the types of survey method are Options: A) Stratified survey and survey researches B) Sample and population related researches C) Surveys through Questionnaire and interviews D) All the above

Description : On the basis of the nature, of variable the types of survey method are Options: A) Stratified survey and survey researches B) Sample and population related researches C) Surveys through Questionnaire and interviews D) All the above

Last Answer : A) Stratified survey and survey researches 

Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

Description : Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C ... change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Last Answer : A)a market test.

In the process of buying routinely purchased items, buyers are sometimes also the A)deciders. B)gatekeepers. C)users. D)influencers. E)informers.

Description : In the process of buying routinely purchased items, buyers are sometimes also the A)deciders. B)gatekeepers. C)users. D)influencers. E)informers.

Last Answer : A)deciders.

What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these

Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All the above 5. None of these

Last Answer : Information is elicited by means of discussions with various experts in the field

What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All of the above 5. None of these

Description : What do you mean by Delphi Technique in Market Research ? 1. In this a questionnaire is prepared 2. Depth interviews are conducted 3. Information is elicited by means of discussions with various experts in the field 4. All of the above 5. None of these

Last Answer : Information is elicited by means of discussions with various experts in the field

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to foreign countries. C)are specialists at understanding the needs of customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

Description : Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to ... customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

Last Answer : A)bring buyers and sellers from different countries together and collect a commission for arranging sales.

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

Description : fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible ... of environment C)marketing planning D)environmental analysis E)marketing information processing

Last Answer : D)environmental analysis

Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

Description : Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste ... dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

Last Answer : D)they spend almost all their time dealing with daily problems.

Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Description : Recognition and recall tests are post -test methods to evaluate advertising effectiveness based on A)mail surveys. B)memory. C)inquiries. D)customer preferences. E)in -depth interviews.

Last Answer : B)memory

The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to change prices without having to issue new price sheets. D)aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.

Description : The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to ... )aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.

Last Answer : C)allows the seller to change prices without having to issue new price sheets.

The major DISADVANTAGE of a mail survey versus a telephone or personal interview survey is: A)having to offer incentives B)the low response rate C)the elimination of interview bias D)the lack of open-ended questions E)the cost

Description : The major DISADVANTAGE of a mail survey versus a telephone or personal interview survey is: A)having to offer incentives B)the low response rate C)the elimination of interview bias D)the lack of open-ended questions E)the cost

Last Answer : B)the low response rate

Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Wessex Motors will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Description : Wessex Motors needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major ... will probably use _____ survey. A)mail B)telephone C)random D)personal interview E)population

Last Answer : A)mail

Matt's girlfriend tells him she wants jewellery for *********. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Description : Matt's girlfriend tells him she wants jewellery for Christmas. Matt decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store. A)department B)catalogue C)discount D)speciality E)convenience

Last Answer : D)speciality

A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

Description : A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

Last Answer : D)hypermarket

n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. This firm seems to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Description : n the previous three years, four studies have been conducted on the characteristics of Tyrone Brick's clients. As the firm seeks to put together a report showing trends in this area, it has a ... to need: A)a marketing research manager B)a marketing databank C)survey research D)primary data

Last Answer : B)a marketing databank

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Last Answer : D)unit pricing.

Which one of the following is NOT an industrial product? A)oil to be refined into fuel for homes B)transistors used as components for portable radios C)paper, pens, and glue used in bank branch offices D)a marketing consultant who prepares marketing plans for clients E)computer software to help people complete personal tax forms

Description : Which one of the following is NOT an industrial product? A)oil to be refined into fuel for homes B)transistors used as components for portable radios C)paper, pens, and glue ... consultant who prepares marketing plans for clients E)computer software to help people complete personal tax forms

Last Answer : E)computer software to help people complete personal tax forms

Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher

Description : Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher

Last Answer : D)market nicher

Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

Description : Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

Last Answer : D)target market

Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Description : Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Last Answer : C)retention.

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

Last Answer : B)social

Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This process is called A)prospecting. B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects' product needs, feelings about brands, and personal characteristics. This ... . B)preparing. C)approaching the customer. D)sales training. E)sales planning.

Last Answer : B)preparing.

The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B)developing marketing objectives to meet organisation goals C)deciding how to organise the marketing department to meet customer needs. D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle

Description : The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle

Last Answer : E)lifestyle

When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey

Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey

Last Answer : D)a customer forecasting survey

During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.

Last Answer : E)on-time delivery.

When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

Description : When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption

Last Answer : D)Trial

Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development

Description : Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development

Last Answer : C)product positioning

Technical personnel who help develop the specifications and evaluate alternative products for possible use are called: A)users B)influencers C)buyers D)deciders E)gatekeepers

Description : Technical personnel who help develop the specifications and evaluate alternative products for possible use are called: A)users B)influencers C)buyers D)deciders E)gatekeepers

Last Answer : B)influencers

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a productC)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

Description : An attitude scale measures the: A)strength of a buyer's need for a product. B)buyer's level of information about a product C)amount of experience the buyer has had with the product. D)intensity of a buyer's feelings toward a certain object. E)intensity of a buyer's desire for the product.

Last Answer : D)intensity of a buyer's feelings toward a certain object.

The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer characteristics C)buyer characteristics and the purposes for which they buy products. D)buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Description : The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer ... )buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Last Answer : C)buyer characteristics and the purposes for which they buy products

How to Design a Survey or Questionnaire?

Description : How to Design a Survey or Questionnaire?

Last Answer : Dominos Pizza is well-known for asking input from their customers and have changed the type of crust and sauce based on responses according to Zoomerang Online Surveys and Polls. If your company is not ... feedback if they desire. Ask for the criticism -good or bad- to make any future improvements.

Sending Questionnaire to a respondent with a request to complete and return by post is called – a) Mail survey b) Interview c) Observation d) Panel

Description : Sending Questionnaire to a respondent with a request to complete and return by post is called – a) Mail survey b) Interview c) Observation d) Panel

Last Answer : a) Mail survey

The types of Historical method are Options: A) Descriptive and Analytical B) Historical-Constitutional and Reporting C) School survey and social surveys D) Survey Examination-Questionnaire survey

Description : The types of Historical method are Options: A) Descriptive and Analytical B) Historical-Constitutional and Reporting C) School survey and social surveys D) Survey Examination-Questionnaire survey

Last Answer : B) Historical-Constitutional and Reporting 

Marketing research data is gathered by 1. Observation 2. In-depth interviews 3. Control experiment 4. All of the above 5. None of these

Description : Marketing research data is gathered by 1. Observation 2. In-depth interviews 3. Control experiment 4. All of the above 5. None of these

Last Answer : All of the above

The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis.

Description : The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis..

Last Answer : E)time series analysis..

The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

Description : The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.

Last Answer : E)the buying centre.

Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Description : Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Last Answer : B)producers.