Description : For routinely purchased items, buyers are frequently the: A)users B)influencers C)deciders D)gatekeepers
Last Answer : C)deciders
Description : In the process of buying routinely purchased items, buyers are sometimes also the A)deciders. B)gatekeepers. C)users. D)influencers. E)informers.
Last Answer : A)deciders.
Description : Technical personnel who help develop the specifications and evaluate alternative products for possible use are called: A)users B)influencers C)buyers D)deciders E)gatekeepers
Last Answer : B)influencers
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials
Last Answer : accessory equipment
Description : A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive ... items in the same product class 5. prompts the purchaser to make comparisons among alternatives
Last Answer : requires purchase planning, and the buyer will not accept substitutes
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called A)raw materials. B)major equipment. C)accessory equipment. D)component parts. E)process materials.
Last Answer : C)accessory equipment.
Description : Which of the following see(s) the product, in a commodity market as very important and demand the deepest discount and the highest service? A. Bargain hunters B. Programmed buyers C. Relationship buyers D. Transaction buyers E. Gatekeepers.
Last Answer : A. Bargain hunters
Description : The group of people within an organization who are involved in making organizational purchase decisions is referred to as 1. the new-task team 2. negotiators 3. purchasing agents 4. deciders 5. the buying centre
Last Answer : the buying centre
Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought
Last Answer : convenience
Description : Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers? A. Pay established social media voices to promote your content for you. ... initiatives, events, and product launches. D. Monitor your influencers for real-time opportunities.
Last Answer : A. Pay established social media voices to promote your content for you
Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently
Last Answer : A. Consumer price knowledge is poor
Description : A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than ... items in the same product class. E)prompts the purchaser to make comparisons among alternatives.
Last Answer : C)requires purchase planning, and the buyer will not accept substitutes.
Description : Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance ... A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals
Last Answer : D)legal climate
Description : In monopoly there are / is 1. Few sellers 2. one seller 3. Many sellers 4. few buyers 5. None of these
Last Answer : one seller
Description : Oligopoly is a market organization in which there are 1. No seller 2. Few Buyers 3. Few Sellers 4. Many buyers 5. Many sellers
Last Answer : Few Sellers
Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together
Last Answer : bring buyers and sellers together
Description : Which of the following sentences is true ? 1. Marketing is not required in a Buyer's Market 2. Marketing is not required in a Seller's Market 3. Marketing is not required due to competition 4. Marketing is not required due to liberalization 5. Marketing is not required due to globalization
Last Answer : Marketing is not required in a Seller's Market
Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers
Last Answer : the ratio of benefits to costs available to buyers
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Description : A 'Target Group' in Marketing means ______ 1. To whom the sales should be directed 2. A group of sellers 3. A group of buyers 4. A group of Producers 5. All the above
Last Answer : To whom the sales should be directed
Description : How to attract buyers to my jewelry designs store?
Last Answer : Hand crafted unique and original designs. These pieces are individually made and designed by me. Welcome to Fluther and good luck with your shop!
Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. * vertical and horizontal e-marketplace. supplier-oriented marketplace. buyer-oriented marketplace. B2B independent e-marketplace
Last Answer : B2B independent e-marketplace
Description : which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. * B2B independent e-marketplace buyer-oriented marketplace. supplier-oriented marketplace. vertical and horizontal e-marketplace
Last Answer : buyer-oriented marketplace
Description : . A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: * vertical and horizontal e-marketplace. supplier-oriented marketplace. buyer-oriented marketplace. B2B independent e-marketplace
Description : A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: * B2B independent e-marketplace. buyer-oriented marketplace. supplier-oriented marketplace. vertical and horizontal e-marketplace
Description : A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: A. vertical and horizontal e-marketplace. B. supplier-oriented marketplace ... -oriented marketplace. D. B2B independent e-marketplace. E. None of the above. Ans: D
Last Answer : D. B2B independent e-marketplace
Description : A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a: A. B2B independent e-marketplace. B. buyer-oriented marketplace. C. supplier-oriented marketplace. D. vertical and horizontal e-marketplace. E. None of the above. Ans: B
Last Answer : B. buyer-oriented marketplace
Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. A.vertical and horizontal e-marketplace. B.supplier-oriented marketplace. C.buyer-oriented marketplace. D.B2B independent e-marketplace. Answer: D
Last Answer : D.B2B independent e-marketplace.
Description : which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. A.B2B independent e-marketplace. B.buyer-oriented marketplace. C.supplier-oriented marketplace. D.vertical and horizontal e-marketplace. Answer: B
Last Answer : B.buyer-oriented marketplace.
Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods
Last Answer : convenience goods
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : Which product is MOST likely be purchased through routine decision making ? 1. Car 2. Desk 3. Shirt 4. Soft Drink 5. Television Se
Last Answer : Soft Drink
Description : The group of people within an organisation who are involved in making organisational purchase decisions is referred to as A)the new-task team. B)negotiators. C)purchasing agents. D)deciders. E)the buying centre.
Last Answer : E)the buying centre.
Description : High-priced goods which are kept in use for a relatively long time and so are not replaced very frequently are called _____________ 1. White goods 2. Yellow goods 3. Red goods 4. Orange goods 5. None of these
Last Answer : Yellow goods
Description : A high-contact service is one in which 1. the customer and service provider must meet frequently 2. the customer must be physically present to receive the service 3. the service provider must be ... the service is provided 4. a great deal of physical touching is required 5. none of these
Last Answer : the customer must be physically present to receive the service
Description : Which of the following correctly defines the main concept behind Conversion Optimization? a. Rapidly making significant changes to check which one possesses the fastest results b. Making insignificant ... result d. Frequently changing the website's layout to see if it appeals to more audience
Last Answer : b. Making insignificant incremental changes over time to check which one possesses the best results
Description : Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content ... helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."
Last Answer : C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics
Description : _____ are industrial pro ial products t ducts that aid in t hat aid in the buyer he buyer’s produc ’s production or o tion or operations, in ions, including installations and accessory equipment. a. Materials b. Parts c. Capital items d. Specialty products
Last Answer : c. Capital items
Description : The use of the multiplier: A)allows a seller to increase prices without the buyers' being aware of it.> B)determines totals for groups of items that are priced similarly.> C)allows the seller to ... )aids a supplier in keeping an accurate record of how many customers are purchasing a group of items.
Last Answer : C)allows the seller to change prices without having to issue new price sheets.
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these
Last Answer : links producers to other middlemen or the ultimate users of the products
Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these
Description : Colgate, Samsung etc are 1. Public Limited companies 2. Monopoly items 3. Legal terms 4. Brand Names 5. None of these
Last Answer : Brand Names
Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these
Last Answer : group of closely related items
Description : Goods which are not bought as often as fastmoving items but are replaced from time to time are called 1. White goods 2. Yellow goods 3. Red goods 4. Orange goods 5. None of these
Last Answer : Orange goods
Description : _________ are items offered free or at minimal cost as a bonus for purchasing a product 1. Rebates 2. Premiums 3. Samples 4. Merchandise allowances 5. Coupons
Last Answer : Premiums
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix
Last Answer : line
Description : Recently, We analyzed thousands of apps to flesh out key-trend. Which trend did we not see? 1. People spend more time with apps if they own a large screen mobile device 2. Overall time in app ... 4. Users who find your app organically and users who come from and perform the same once In-app
Last Answer : Smartphone users spend more time with apps than tablet users
Description : Which fact about push messaging is true? 1. Users with push enabled have 88% more app launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users with push enabled have a 3X higher retention rate 4. All of these are true
Last Answer : All of these are true