Description : An example of a convenience consumer product is A)stereo equipment. B)petrol. C)a motorcycle. D)a bicycle. E)athletic shoes.
Last Answer : B)petrol.
Description : Which one of the following is an example of a customer in an organizational market ? 1. a homemaker who buys detergent 2. a consumer who hires a solicitor 3. a shop owner who buys pencils fo ruse in his shop 4. a plant manager who buys petrol for her personal car 5. none of these
Last Answer : a plant manager who buys petrol for her personal car
Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers
Last Answer : Producer - Wholesalers - Retailers - Consumers
Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these
Last Answer : consumer convenience products
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods
Last Answer : convenience goods
Description : Which of the following is MOST likely require a consumer to use extended problem solving? A)Stereo equipment B)Shaving cream C)Cereal D)Kitchen utensils E)Gasoline
Last Answer : A)Stereo equipment
Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service
Last Answer : A)Convenience
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications 1. functional 2. formal 3. style 4. quality 5. package
Last Answer : functional
Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought
Last Answer : convenience
Description : Psychological forces that influence where a person purchases products on a regular basis are called : 1. convenience responses 2. patronage motives 3. shopping motives 4. pattern responses 5. routine decisions
Last Answer : patronage motives
Description : Fast-selling convenience goods are called 1. White goods 2. Yellow goods 3. Red goods 4. Orange goods 5. None of these
Last Answer : Red goods
Description : How should you wear crew socks with athletic shoes?
Last Answer : And, at what age do I need to start wearing black socks with them?
Description : What is the best brand of athletic shoes?
Last Answer : There are many good brands of athletic shoes. The best brand of athletic shoes is Nike.
Description : Finding the Right Athletic Shoes
Last Answer : When it comes to shoes for exercise, the choices are overwhelming. But the bottom-line is simple: Shoes should fit well and feel comfortable. The right shoes offer both support and flexibility where you need it. ... do this, you'll be able to call your shoe-savvy one of your best athletic "feets"!
Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations
Last Answer : sales promotion
Description : A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) : 1. direct consumer 2. client consumer 3. target public 4. general public 5. indirect consumer
Last Answer : target public
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : A light bulb can be considered all of the following EXCEPT 1. a consumer product 2. a business to business product 3. either a consumer product or an industrial product 4. an industrial product if it ... factory 5. a consumer product if it is used to light the office of the board of directors
Last Answer : a consumer product if it is used to light the office of the board of directors
Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these
Last Answer : Value marketing
Description : What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?
Last Answer : answer:It's creative destruction, as applied by Schumpeter. The automotive industry is huge. There are thousands of companies the average consumer knows nothing about, but that play a vital ... the overall effect would be positive. Innovation is good, particularly if it benefits the environment.
Description : Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above
Last Answer : D. All of the above
Description : The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening
Last Answer : A. product concept
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning
Last Answer : preparing
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials
Last Answer : accessory equipment
Description : Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car
Last Answer : D)a plant manager who buys petrol for her personal car
Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers
Last Answer : D)Producer, wholesalers, retailers, consumers
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought
Last Answer : B)shopping
Description : Is a person who loves stereo equipment a audiophile?
Last Answer : Yes, because the stem phone means love and the stem audio meanssound. So, a person who loves stereo equipment is anaudiophile.
Description : Where online can I find information about stereo equipment installation?
Last Answer : The best place to find information about stereo equipment installation is at Howto.com. This will give you step by step instructions on doing so yourself.
Description : Do I need to buy extra insurance for my expensive car stereo equipment?
Last Answer : Your insurance agent must answer this for you. Contact the company representative and ask what provisions are in your policy for stereo equipment that is not factory-installed. If you don't have coverage as the policy stands, you can perhaps add it.
Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey
Last Answer : B)a telephone
Description : Consumer day is celebrated on __________________ 1. March 15th 2. June 15th 3. May 15th 4. July 15th 5. March 25th
Last Answer : March 15th
Description : Dumping can be defined as 1. Throwing away consumer goods without destroying them 2. Buying industrial waste under sea 3. Throwing Radioactive waste in other countries 4. The sale of goods by a foreign supplier at a price below a native supplier's prices 5. None of these
Last Answer : The sale of goods by a foreign supplier at a price below a native supplier's prices
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these
Last Answer : align objectives with the organization's overall objectives
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these
Last Answer : Consumer tastes
Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together
Last Answer : bring buyers and sellers together
Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers
Last Answer : Cars
Description : An intermediary between the producer and consumer is called 1. Middlemen 2. Agent 3. Broker 4. All of the above 5. None of these
Last Answer : Middlemen
Description : In one-level channel there is no _______________ 1. Wholesaler 2. Retailer 3. Consumer 4. Producer 5. None of these
Last Answer : Wholesaler
Description : The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer 1. Zero level channel 2. One level channel 3. Two level channel 4. Four level channel 5. None of these
Last Answer : Two level channel
Description : Classification of products into goods, services, and ideas is determined by the : 1. Degree of labour intensiveness 2. Type of markets 3. Dominant component 4. Skill of the service provider 5. Degree of consumer contact
Last Answer : Dominant componen
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification