Description : Marketing information includes ___. Knowledge of Customer Requirement Knowledge of peers Knowledge of industries All of the above
Last Answer : Knowledge of Customer Requirement
Description : Marketing information includes ___. Knowledge of Customer Requirement Knowledge of peers Knowledge of industries All of the above
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : What do you mean by Digital marketing? A. Analog Marketing B. Shop C. Digital marketing is referred to as online marketing, web marketing, and internet marketing D. All of the abov
Last Answer : C. Digital marketing is referred to as online marketing, web marketing, and internet marketing
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Digital marketing is any form of marketing products or services that involves ___. electronic devices pen money book
Last Answer : electronic devices
Last Answer : electronic devices
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility
Last Answer : Share of business among peers
Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers
Last Answer : the ratio of benefits to costs available to buyers
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above
Last Answer : A. satisfied
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Description : Which one is the best way to promote a business online? It offers a lot of helpful and free information. To collect as many information as possible. to advertise your company's product. All of the abov
Last Answer : It offers a lot of helpful and free information.
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : Opt-in e-mails are___________________ Promotional Personalized promotional and often personalized none of the abov
Last Answer : promotional and often personalized
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Description : ‘Call’ in marketing language means_____ A. Calling on a customer B.Telemarketing C.Calling on a salesperson D.None of the above
Last Answer : D.None of the above
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : ___ refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. A. On page optimization B. Off page optimization C. Both A and B D. None of the above
Last Answer : A. On page optimization
Description : Social networks are organized primarily around ___. A. Discussions B. Brands C. People
Last Answer : C. People
Description : Economics in marketing can be achieved in terms of 1. sales literature 2. inventory management 3. after sales service requirements 4. all of the above 5. none of these
Last Answer : all of the above
Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing
Last Answer : c. Electronic Marketing
Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes C.Knowledge of industries D.Knowledge of industries
Last Answer : B.Knowledge of customer’s tastes
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : In modern days, sales approach is based on ________ 1. value sharing 2. relation building 3. coordinated approach 4. all of the above 5. none of the abov
Description : What are the three areas of expertise of a Center of Excellence? A. Instrumentation / Analysis / Recommendations B. Business Outcomes and Actions / Enabling Capabilities / Analysis C. Instrumentation / Enabling Capabilities / Analysis D. None of the abov
Last Answer : B. Business Outcomes and Actions / Enabling Capabilities / Analysis
Description : ___ cable can carry signals ofhigher frequency ranges than_____ cable. A) Twisted-pair; fiber-optic B) Coaxial; fiber-optic C) Coaxial; twisted-pair D) none of the abov
Last Answer : Coaxial; twisted-pair
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Last Answer : shows the satisfaction of the customer
Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service
Last Answer : better results
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Last Answer : All of the above