Description : In on-line marketing, there is 1. No exchange 2. Exchange is the core of marketing 3. Guarantee 4. Only warrantee 5. None of these
Last Answer : Exchange is the core of marketing
Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these
Last Answer : All of these
Description : To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these
Last Answer : Marketing Orientation
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : Which marketing activity does NOT occur in nonbusiness marketing ? 1. Distribution 2. Exchange 3. Profits 4. Negotiation 5. Persuasion
Last Answer : Profits
Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact
Last Answer : customer contact
Description : Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and ... 4. having firms with operations or subsidiaries located in many countries 5. none of these
Last Answer : the development of marketing strategies for the entire world or major regions of the world
Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these
Last Answer : Developing and performing marketing activities across national boundaries
Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these
Last Answer : facilitating satisfying exchange relationships
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Last Answer : Guarantee Hall : No Something Specified Time The end To be Before Ruined Become If you can That Again New Given Is. And Warranty Hall : No Something Specified Time The end To be Before Ruined Become If you can That , again That's right By Given Is.
Description : A stipulation which is essential to the main purpose of the contract and if proved false, gives the buyer a right to terminate the contract, is legally known as A. Condition B. Warranty C. Guarantee D. None of these
Last Answer : A. Condition
Description : A contract to perform a promise or discharge the liability of a third party is called— A. Contract of indemnity B. Contract of agency C. Contract of guarantee D. Contract of warranty
Last Answer : C. Contract of guarantee
Description : A stipulation which is essential to the main purpose of the contract and if prove false give the buyer a right terminate the contract is legally known as a) guarantee b)condition c) warranty d)none of these
Last Answer : c) warranty
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix
Last Answer : line
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes
Last Answer : actual product
Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these
Last Answer : All the above
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these
Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations
Description : Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none
Last Answer : of the needs of the customers profitability
Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations
Last Answer : Most efforts of the organization
Description : The act of obtaining a desired object from someone by offering something in return is called 1. Transaction 2. Exchange 3. Relationship 4. Value 5. None of these
Last Answer : Exchange
Description : ___________ can be used as a standard to measure the efficiency of an economy 1. Cash reserve ratio 2. Exchange rate ratio 3. Incremental capital output ratio 4. Profit ratio 5. None of these
Last Answer : Incremental capital output ratio
Description : An act of exchanging a thing with another thing as a part of a business is called ? 1. Business Exchange 2. Trade-off 3. Bidding 4. Tender 5. None of these
Last Answer : Trade-off
Description : List of goods being transported, made out by the carrier is called ? 1. Bill of Exchange 2. Waybill 3. Indemnity Bond 4. Lorry Bond 5. None of these
Last Answer : Waybill
Description : __________ is the value of the benefit that is given up by selecting one alternative rather than another 1. Benefit loss 2. Opportunity cost 3. Privileged cost 4. Selection cost 5. Exchange loss
Last Answer : Opportunity cost
Description : An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is 1. licensing 2. retailing 3. franchising 4. wholesaling 5. none of these
Last Answer : franchising
Description : The act of obtaining a desired object from someone by offering something in return is called ? 1. Transaction 2. Exchange 3. Relationship 4. Value 5. none of these
Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing
Last Answer : b. Digital marketing cannot be done offline.
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : For the third time, my shoes are changing and falling apart. I want my money back. Will they change me like this indefinitely?
Last Answer : it is an irremediable defect in practice, if the SAME remediable defect appears three times (so for the first time even after two repairs) from the description, but I assume that the defect was irremediable ... had to be replaced), so it should go away from the purchase contract for the first time
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : Is Social Media Marketing is a type of Digital Marketing? Yes No
Last Answer : Yes
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : Is Social Media Marketing is a type of Digital Marketing? A. Yes B. No
Last Answer : A. Yes
Last Answer : Yes
Description : PBX in business communication jargon stands for 1. Personal Branch Exchange 2. Private Branch Exchange 3. Personnel Bureau Exchange 4. Public Bureau Exchange 5. None of these
Last Answer : Private Branch Exchange
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : Marketing to reduce demand or shifting the demand but not to destroy demand is known as ___________ ? 1. Market Demand 2. Shift Demand 3. Demarketing 4. Premarketing 5. None of these
Last Answer : None of these
Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these
Last Answer : Publicity
Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service
Last Answer : better results
Description : Which of the following statements is true ? 1. Marketing makes the company to go into loss due to higher expenses 2. Marketing is not required in profit making companies 3. Marketing sharpens the ... the employees 4. Marketing is a time bound seasonal function 5. Marketing is a waste of time
Last Answer : Marketing sharpens the minds of the employees
Description : Market Research is needed for ? 1. Checking the market area 2. Checking the right product to be sold 3. Making proper marketing decisions 4. Deciding right time to sell 5. All of these