Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above
Last Answer : All of the above
Description : Marketing thinking starts with the fact of 1. Human needs and wants 2. Basic functional area of business 3. Earning profit 4. All of these 5. None of these
Last Answer : Human needs and wants
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : Which marketing activity does NOT occur in nonbusiness marketing ? 1. Distribution 2. Exchange 3. Profits 4. Negotiation 5. Persuasion
Last Answer : Profits
Description : Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : Market size means ___________________ 1. Size of marketing staff 2. Size of Organization 3. Scope of profits 4. Scope for marketing 5. None of these
Last Answer : Scope for marketing
Description : Digital marketing aims to Identify customer needs Targeting niche audience Both A & B Neither of A & B
Last Answer : Both A & B
Description : Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these
Description : Marketing Process Involves A. Product B.Human Needs C.Demand Flow D.All of the above
Last Answer : D.All of the above
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : ____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company 1. Environmentalism 2. Environmental sustainability 3. Consumerism 4. Consumer accountability 5. None of these
Last Answer : Environmental sustainability
Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these
Last Answer : provides time utility
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes
Last Answer : the product is modifiable
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these
Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these
Last Answer : Financial
Description : Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none
Last Answer : of the needs of the customers profitability
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Last Answer : shows the satisfaction of the customer
Description : 'Capital gains' refers to goods which - (1) serve as a source of raising further capital (2) help in the further production of goods (3) directly go into the satisfaction of human wants (4) find multiple uses
Last Answer : (2) help in the further production of goods Explanation: Capital goods are goods that are used in producing other goods, rather than being bought by consumers. They are tangible assets such as ... uses to produce goods or services in order to produce consumer goods and goods for other businesses.
Description : ‘Capital gains’ refers to goods which (1) serve as a source of raising further capital (2) help in the further production of goods (3) directly go into the satisfaction of human wants (4) find multiple uses
Last Answer : help in the further production of goods
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Which type of online partnerships needs to be managed? Link building Affiliate marketing Online sponsorship All of the above.
Last Answer : All of the above.
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. * referencing needs of companies of different sizes ... different feature stories appealing to different members different navigation options appealing to different members
Last Answer : the status of the business in the purchase decision process
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B
Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C
Last Answer : C. different navigation options appealing to different members of the audience
Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B
Last Answer : B.the status of the business in the purchase decision proces
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these
Last Answer : gain feedback from consumers
Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these
Last Answer : they can set lower prices that result in greater sales and profits
Description : The profits related to the new product in its introductory stage are A. negative B. continuously rising C. higher D. declining
Last Answer : A. negative
Description : Profits related to a new product in its introductory stage of profit related to new product A.negative B.positive C.higher D.declining Answer: A
Last Answer : A.negative
Description : The basic object of all production is to (1) satisfy human wants (2) provide employment (3) make profits (4) increase physical output
Last Answer : (1) satisfy human wants Explanation: According to Adam Smith, consumption is the sole end and purpose of all production. The goal of production is the satisfaction of human desire. All the processes, by which human labor creates goods and services, bring them to the ultimate consumer.
Last Answer : satisfy human wants
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : In 4 P model for marketing, the place relates to which aspect ? 1. Distribution 2. Production 3. Transportation 4. both 1 & 3 5. both 2 & 3
Last Answer : both 1 & 3
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category