Description : Profits related to a new product in its introductory stage of profit related to new product A.negative B.positive C.higher D.declining Answer: A
Last Answer : A.negative
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : At the introductory stage, distribution is __________ 1. massive 2. selective 3. neither 1 nor 2 4. wide spred 5. promotion
Last Answer : selective
Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.
Last Answer : C)promote a product in the introductory stage of the life cycle.
Description : A market share pricing objective A)is not recommended when sales for the total industry are declining. B)is not especially useful when sales for the total industry are increasing. C)is not ... industry are flat. D)can be used effectively whether total industry sales are rising or falling.
Last Answer : D)can be used effectively whether total industry sales are rising or falling.
Description : All of the following conditions are indicators of possible pressures on an entity except a. The industry in which the entity operates is declining. b. There is inadequate working capital ... products or customers. d. There is a significant and prolonged understaffing of the accounting department
Last Answer : There is a significant and prolonged understaffing of the accounting department
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Suggest one type of materials for water proofing for the following situations. i. Rising dampness in building ii. Leakages in dam iii. Concrete continuously in wet or damp condition iv. Leakages in lavatory ,bathroom and kitchen floor v. Cracks on plastered surface vi. Cracks on roof surface
Last Answer : i. Flexible materials like butyl rubber, hot bitumen (asphalt), plastic sheets, bituminous felts, sheets of lead. ii. Liquid applied cementitious membranes iii. Liquid applied cementitious membranes ... v. Liquid applied cementitious membranes. vi. Brick bat coba, liquid applied bituminous membrane.
Description : During the downturn portion of a business cycle, the economy is characterized by (a) rising unemployment and rising investment (b) falling unemployment and falling output (c) rising profits and falling wages (d) falling output and rising unemployment
Last Answer : (d) falling output and rising unemployment
Description : The following does not represent a market situation 1. A bank run dispensary in its staff quarters 2. A fund rising Charity Show for the members of an NGO 3. A meditation Camp of a religious ... conducted for its members 4. A stall distributing Tirumala prasadam in a mandir 5. None of these
Last Answer : A stall distributing Tirumala prasadam in a mandir
Description : The following does not represent a market situation. 1. A bank 2. A fund rising Charity Show for the members of an NGO 3. A mediation Camp conducted by a club for it's members 4. A stall distributing prasad of a mandir 5. All of the above
Last Answer : A stall distributing prasad of a mandir
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : Marketing provides maximum satisfaction of 1. Profits 2. Human wants 3. Needs 4. both 1 & 3 5. None of these
Last Answer : Human wants
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these
Last Answer : Profits
Description : Which marketing activity does NOT occur in nonbusiness marketing ? 1. Distribution 2. Exchange 3. Profits 4. Negotiation 5. Persuasion
Description : The retailer is usually in an excellent position to 1. make the most profits in the channel 2. be the channel leader 3. gain feedback from consumers 4. co-ordinate the production strategy 5. none of these
Last Answer : gain feedback from consumers
Description : Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these
Description : The primary reason that many companies work to become the "low-cost producers" in theri industry is because : 1. the can generate more advertising 2. they can please top management 3. they can gain ... 4. they can set lower prices that result in greater sales and profits 5. none of these
Last Answer : they can set lower prices that result in greater sales and profits
Description : ____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company 1. Environmentalism 2. Environmental sustainability 3. Consumerism 4. Consumer accountability 5. None of these
Last Answer : Environmental sustainability
Description : Market size means ___________________ 1. Size of marketing staff 2. Size of Organization 3. Scope of profits 4. Scope for marketing 5. None of these
Last Answer : Scope for marketing
Description : What is the stage in the population cycle in which India is classified on the basis of its demographic characteristics? (1) Early expanding stage (2) High stationary stage (3) Late expanding stage (4) Declining stage
Last Answer : (3) Late expanding stage Explanation: The demographic transition model is a chart showing the different stages of a country's population's birth rate and death rate. There are 5 stages, with each progressively ... with a high birth rate of 23 per 1000, and a decreasing death rate of 7 per 1000.
Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research
Last Answer : Business Analysis
Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these
Last Answer : product development
Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing
Last Answer : a) Skimming pricing
Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these
Last Answer : Lowering prices after developmental costs have been recovered
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these
Last Answer : Growth
Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these
Last Answer : growth
Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these
Last Answer : some competitors are forced out
Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these
Last Answer : fortify the product position
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization
Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these
Last Answer : the role of promotion is to communicate and to facilitate exchanges
Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these
Last Answer : group of closely related items
Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these
Last Answer : all products offered by a firm
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix
Last Answer : line
Description : “The declining share of agriculture in the Gross Domestic Product (G.D.P.) is a matter of serious concern in India”. -SST 10th
Last Answer : (i) Indian farmers are facing challenge from international competition. (ii) Government is reducing investment in agricultural sector, especially irrigation sector. (iii) Subsidy in ... are withdrawing their investment from agriculture causing a downfall in the employment in agriculture.
Description : Caution must be exercised during the charging of lead-acid storage batteries as _____________. A. the acid will become weaker B. hydrogen gas is being continuously liberated C. both plates are changing chemically to lead sulfate D. lead peroxide in the negative plate is poisonous
Last Answer : Answer: B
Description : A negative heat of solution indicates that: w) an endothermic dissolving process occurs x) solute solubility increases with rising solution temperature y) solute solubility decreases with rising solution temperature z) super-saturation conditions exist
Last Answer : ANSWER: Y -- SOLUTE SOLUBILITY DECREASES WITH RISING SOLUTION TEMPERATURE
Description : A firm should cease production in the short run if(a) Price is less than average fixed cost (b) Price is less than average cost (c) Profits are negative (d) Price is less than average variable cost
Last Answer : (d) Price is less than average variable cost
Description : The final stage of the selling process is the 1. closing 2. trial close 3. presentation 4. follow-up 5. overcoming of objection
Last Answer : follow-up
Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications
Last Answer : advertising expenditures
Description : At stage of user browsing app store page of your app what is the objective? A. Maximize usage B. Maximize conversion C. Maximize interest D. All of the above
Last Answer : B. Maximize conversion
Description : Customers in growth stage of life cycle of products are classified as * innovators early adopters middle majority customers laggards
Last Answer : early adopters
Description : The customers in growth stage of life cycle of products are classified as A. innovators B. early adopters C. middle majority customers D. laggards
Last Answer : B. early adopters
Description : In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called A. need recognition B. information search C. purchase decision D. both b and c
Last Answer : C. purchase decision
Description : The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called A. channeling stages B. buyer readiness stage C. channel designing stages D.strategic stages
Last Answer : B. buyer readiness stage