Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Capital goods are the goods which are 1. consumed directly 2. durable goods 3. used for further production 4. both 1 & 2 5. none of thes
Last Answer : used for further production
Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes
Last Answer : the product is modifiable
Description : The members of a venture team come from ? 1. the marketing department 2. the research and development department 3. the production and finance departments 4. different functional areas of an organization 5. none of these
Last Answer : different functional areas of an organization
Description : What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes
Last Answer : Fast Moving Consumer Goods
Description : A brand name is one of the elements of the 1. core product 2. actual product 3. augmented product 4. all the above 5. none of thes
Last Answer : actual product
Description : What is the first thing about an advertisement that attracts our attention ? 1. Product 2. Music 3. Model 4. Special Effects 5. None of thes
Last Answer : Product
Description : Which of the following is an example of an intangible asset ? 1. building 2. machinery 3. patent 4. cash 5. None of these
Last Answer : patent
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : What is the renewal fees paid for a patent right ? (A) Capital expenditure (B) Revenue expenditure (C) Deferred revenue expenditure (D) Development expenditure
Last Answer : Answer: Revenue expenditure
Description : No interest is paid by banks on 1. Recurring deposits 2. Current deposits 3. Saving deposits 4. Fixed deposits 5. None of these
Last Answer : Current deposits
Description : Money paid to an inventor or writer for the right to use his property is 1. Revival 2. Royalty 3. Restructuring 4. Resolution 5. None of these
Last Answer : Royalty
Description : What is a Finge benefit ? 1. Added advantages available to shareholders 2. Indirect, non cash benefits provided to employees 3. Salaries paid 4. Benefits to manufacturers due to location of the producing unit 5. None of these
Last Answer : Indirect, non cash benefits provided to employees
Description : When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there ... between the two cultures 4. if packaging is adjusted to match local customs 5. none of these
Last Answer : if there are similarities between the two cultures
Description : Advertising is ________________ 1. any paid form of non-personal presentation 2. any unpaid form of non-personal presentation 3. to give public notice or to announce 4. all of the above 5. none of these
Last Answer : any paid form of non-personal presentation
Description : Name the features offered by LinkedIn for paid business accounts. a. Facilitate posting pictures b. Facilitate to connect directly and send messages to people c. Ability to post in Groups and create a Group d. Ability to block users
Last Answer : b. Facilitate to connect directly and send messages to peopl
Description : . What are the key ways in which you can reach your audience? 1. Own media 2. Paid media 3. Earned media 4. All of the above
Last Answer : All of the above
Description : What does the term sandbox mean in seo? A. The First 10 Search Results For A Particular Keyword. B.The Box With Paid Ads That Appear When You Perform A Search. C.A Special ... Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
Last Answer : D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword.
Description : What is the generally accepted difference between seo and sem? A. No Difference, Theyre Synonymous B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search C.SEO ... . D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Last Answer : D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All Aspects Of Search Marketing
Description : It is process of elevating website ranking in the unpaid results of search engine. A. Web Indexing B. Search Engine Optimization C. Tracking D. Paid Search Advertising
Last Answer : B. Search Engine Optimization
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : What does HiPPO stand for? A. Highest Pay Per Optimization B. Highest Investment Per Platform C. Higher Increased Payout Per Optimization D. Highest Paid Person's Opinion
Last Answer : D. Highest Paid Person's Opinion
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Last Answer : D. All of the above
Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.
Last Answer : B. 98% of marketers affirm that offline and online marketing are merging
Description : What is the generally accepted difference between SEO and SEM? SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing No difference, they are synonymous SEO refers ... PPC, or paid search SEO tends to be a West coast term, SEM is more East coas
Last Answer : SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet
Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a
Last Answer : a)True
Description : Assertion (A): Mohan is a shopkeeper who pays his taxes on time. He has employed two workers Raghu and Rakesh in his shop. He pays them well but none of the workers get paid leaves in a year. Reason (R): Rakesh ... correct explanation of A. (c) A is true but R is false. (d) Both A & R are false.
Last Answer : (a) Both A & R are true and R is the correct explanation of A
Description : 9. Last week, Martha spent one day cleaning a house. For this, she was paid $50. The rest of the week, she spent looking for a job. Martha would be classified as a. employed b. unemployed c. not in the labor force
Last Answer : a. employed
Description : Why does the government sometimes give monopoly power to a company by insisting a patent?
Last Answer : Need answer
Description : The ………………of Ford Motors Company is ‘Ford’. a. Patent b. Industrial Property Right b. Trade Mark c. Copyright
Last Answer : b. Industrial Property Right
Description : Which opinion is not correct? (A) Education is a subject of concurrent list of VII schedule of Constitution of India (B) University Grants Commission is a statutory body (C) Patent, inventions ... D) Indian Council of Social Science Research is a statutory body related to research in social sciences
Last Answer : Answer: C State Election Commission: The power of superintendence, direction and control of all elections to the local government bodies vest with the State Election Commissions as envisaged in Article 243K ... of elections to the office of the President of India and the Vice-President of India
Description : Consider the given compounds : (a) `CH_(3)-CH_(2)-NH_(2)` (b) `CH_(3)-CH=NH` (c ) `CH_(3)-C=N` (d) `C_(2)H_(5)-NH-C_(2)H_(5)` Arrange basicity of thes
Last Answer : Consider the given compounds : (a) `CH_(3)-CH_(2)-NH_(2)` (b) `CH_(3)-CH=NH` (c ) `CH_(3)-C=N` (d) `C_(2 ... `a gt d gt b gt c` D. `d gt a gt c gt b`
Description : I have thes plants that look like giant dandelions, the largest is over nine feet tall- any ideas as to what they are?
Last Answer : I don't see anything on the web about these....................Hope that you win at the Count Fair with them.
Description : To a 25 mL `H_(2)O_(2)` solution excess acidified solution of Kl was added. The iodine liberated 20 ml of 0.3 N sodium thiosulphate solution. Use thes
Last Answer : To a 25 mL `H_(2)O_(2)` solution excess acidified solution of Kl was added. The iodine liberated 20 ml of ... strength of `H_(2)O_(2)` is 1.344 L
Description : Which amendments affected thes office of the president?
Last Answer : AMENDMENT #22
Description : What does the's' stand for in Harry S. Truman?
Last Answer : Truman's middle name is just "S".This letter was chosen to honor both of his grandfathers,Anderson Shippe Truman and Solomon Young,
Description : Thes President can dismiss a member of the Council of Ministers – (1) with the consent of the Speaker (2) only under emergency conditions (3) on the recommendation of the Prime Minister (4) on his own
Last Answer : (3) on the recommendation of the Prime Minister Expalanation : Article 74 of Indian constitution provides for the Council of Ministers to aid and advise President. The President appoints the council ... President has no say in these matters as these constitute the prerogatives of the Prime Minister.
Description : Float and sink test determines the possibility of cleaning of coal by aprocess based on the (A) Gravity separation (B) Wettability (C) Particle shape (D) None of thes
Last Answer : A) Gravity separation
Description : Presumption under Evidence law are- a) Presumption of facts b) Presumption of law c) Both the A & B d) None of thes
Last Answer : c) Both the A & B
Description : Transmission of T. gondii occur by D A. FOOD B. Water C. Handling raw meat D. All of thes
Last Answer : All of thes
Description : Which section is basically a sequence of instruction with a clear indication of beginning and end for updating shared variables. a. Racing section b. Critical section c. d. Both None of thes
Last Answer : . Critical sectio
Description : Missing data are calculated by using (A) Field plot technique (B) Missing plot technique (C) ANOVA (D) None of thes
Last Answer : (B) Missing plot technique
Description : Which of the following is example of objectionable weed a. Avena fatua b. Chicory c. Phalaris minor d. All of thes
Last Answer : d. All of these
Description : Presence of sodium tripolyphosphate (an additive) in synthetic detergent (A) Facilitates its use even in hard water (by sequestering the waterhardening Ca & Mg ions) (B) Inhibits its corrosive effects (C) Does not allow redeposition of dirt on the cleaned surface (D) None of thes
Last Answer : (A) Facilitates its use even in hard water (by sequestering the waterhardening Ca & Mg ions)
Description : DDT should not be allowed to come in contact with iron (during itsmanufacture) to (A) Avoid its decomposition (B) Prevent sulphonation of the monochlorobenzene by the acid catalyst (C) Achieve non-hygroscopic property (D) None of thes
Last Answer : (A) Avoid its decomposition
Description : In power point, the header and footre button can be found on the insert tab in what group? a) Illustrations group b) Object group c) Text group d) Tables group e) None of thes
Last Answer : c) Text group
Description : A detailed written description of the programming cycle and the program, along with the test results and a printout of the program is called a) documentation b) output c) reporting d) spec sheets e) None of thes
Last Answer : a) documentation