Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : A brand name is one of the elements of the A)core product B)actual product C)augmented product.
Last Answer : B)actual product
Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented
Last Answer : C)augmented
Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand 1. targeted 2. augmented 3. aggregated 4. positioned 5. none of these
Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding
Last Answer : c. core benefit
Description : A product's packaging is considered to be part of the A)core product B)augmented product C)actual product
Last Answer : C)actual product
Description : A product with added benefits such as warranties or installation service etc. 1. Augmented Product 2. Bullion Product 3. Manufacturer's Product 4. Retailer's product 5. None of these
Last Answer : Augmented Product
Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes
Last Answer : the product is modifiable
Description : What is the first thing about an advertisement that attracts our attention ? 1. Product 2. Music 3. Model 4. Special Effects 5. None of thes
Last Answer : Product
Description : List of people employed and paid by a company is 1. Payroll 2. Patent 3. Atlay 4. Atsource 5. None of thes
Last Answer : Payroll
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in ... decline in the organization's image 4. increased costs of promotion 5. none of thes
Last Answer : a decline in the brand's image
Description : Capital goods are the goods which are 1. consumed directly 2. durable goods 3. used for further production 4. both 1 & 2 5. none of thes
Last Answer : used for further production
Description : The members of a venture team come from ? 1. the marketing department 2. the research and development department 3. the production and finance departments 4. different functional areas of an organization 5. none of these
Last Answer : different functional areas of an organization
Description : What does the acronym FMCG refer to ? 1. Functional, mid-riced, or compulsory goods 2. Famous, manufacturer's clothing goods (i.e., designer labels) 3. Fast Moving Consumer Goods 4. Frequent Market Consumption Goods 5. None of thes
Last Answer : Fast Moving Consumer Goods
Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ------- brand. A)targeted B)augmented C)aggregated D)positioned
Last Answer : B)augmented
Description : Product planne t planners must desi st design the ac gn the actual pr tual product an oduct and find w d find ways to _ ays to _____ it ____ it in orde in order to create the bundle ... custome most satisfying customer experience. r experience. a. core benefit b. package package c. brand d. augment
Last Answer : d. augment
Description : Pick up the incorrect statement from the following: (A) The difference between the earliest start time and latest finish time of any activity, is the maximum time available for the activity (B) The ... start time and earliest start time of an activity, is called total float (D) None of thes
Last Answer : (D) None of these
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management
Last Answer : C. product image
Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B
Last Answer : B.product images
Description : The legal term for brand is _________ 1. Trademark 2. Name 3. Identity of Product 4. Symbol of Product 5. None of these
Last Answer : Trademark
Description : Labelling means ___________ 1. Identifying the product or brand 2. To provide information about the product 3. Promoting the product through 'attractive graphics' 4. All of the above 5. None of the above
Last Answer : All of the above
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these
Last Answer : brand-extension branding
Description : One distinguishing factor between a brand name and a brand mark is that a brand name 1. creates customer loyalty 2. consists of words 3. identifies only one item in the product mix 4. implies an organization's name 5. none of these
Last Answer : consists of words
Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method
Last Answer : price premium method
Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these
Last Answer : individual branding
Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix
Last Answer : specific version of a product
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service 1. product feature 2. sponsorship 3. brand 4. logo 5. none of these
Last Answer : brand
Description : Why does so much product placement not have an obvious brand name displayed (details)?
Last Answer : Maybe they were trying to be classy. Or perhaps they weren’t actually trying to place-products.
Description : A marketer uses pioneer advertising to : 1. promote established brands 2. compare brand names 3. promote a product in the introductory stage of the life cycle 4. introduce a competitive version of the product 5. none of these
Last Answer : promote a product in the introductory stage of the life cycle
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy
Last Answer : C. Customer value-hierarchy
Description : In on line marketing, there is 1. No exchange 2. Exchange is the core of marketing 3. Guarantee 4. Only Warranty 5. None of these
Last Answer : Only Warranty
Description : Identify the direct marketing tool from the following 1. Core banking 2. Kiosks 3. Direct mailing 4. Websites 5. All of these
Last Answer : All of these
Description : To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these
Last Answer : Marketing Orientation
Description : In on-line marketing, there is 1. No exchange 2. Exchange is the core of marketing 3. Guarantee 4. Only warrantee 5. None of these
Last Answer : Exchange is the core of marketing
Description : The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________. a. Position * QS b. Impressions * Clicks c. Clicks / Impressions d. QS * Max CPC (bid)
Last Answer : d. QS * Max CPC (bid)
Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.
Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards
Description : What is the difference between semantic and syntactic match types? A. Semantic match type focuses on the actual words; and syntactic match type focuses on the meaning of the words. B. Syntactic match type ... can show up for words in any order as long as all your keywords are in the search term
Last Answer : B. Syntactic match type focuses on the actual words; and semantic focuses on the meaning of the words.
Description : What formula does Google use to determine the actual CPC when an advertisers ad is clicked on? A. Clicks / Impressions B. QS * Max CPC (bid) C. Position * QS D. Impressions * Clicks
Last Answer : B. QS * Max CPC (bid)
Description : The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called A. channeling stages B. buyer readiness stage C. channel designing stages D.strategic stages
Last Answer : B. buyer readiness stage
Description : Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called A.channeling B.buyer readiness C.channel designing D.strategic Answer: B
Last Answer : B.buyer readiness
Description : pricing strategy aimed at paying current or past due bills is 1. Survival pricing 2. Brand pricing 3. Status quo pricing 4. Due bill pricing 5. None of these
Last Answer : Survival pricing
Description : Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these
Last Answer : Employing verbal framing
Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these
Last Answer : All the above
Description : Sales targets are fixed on the basis of 1. Past experience 2. Time period 3. Brand positionally 4. All the above 5. None of these
Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above