What salary are you looking for?
Bad answer: “In my last job I earned $35,000 – so, now I’m looking for $40,000”
If you can avoid it, don’t give an exact number. The first person to name a price in a salary negotiation loses. Instead, re-iterate your commitment to the job itself. If you have to, give a broad range based on research you’ve conducted on that particular role, in your particular city.
Good answer: “I’m more interested in the role itself than the pay. That said, I’d expect to be paid the appropriate range for this role, based on my five years of experience. I also think a fair salary would bear in mind the high cost of living here in New York City.”