My primary responsibility as program director at the Art Council was program development. However, we had a very small staff, so I was usually responsible for promotion as well. I wrote press releases, designed print ads, and compiled mailing lists. This would be a great way to utilize my skills. While highlighting her primary skill, program development, this applicant also draws upon some of her secondary responsibilities to explain why this job is a good fit.
Never Say: “I would be thrilled to be doing publicity. That was my favorite part of my last job.” The interviewer said that publicity might be part of this job. If it turned out not to be, would this candidate be disappointed and quit?