What word best describes ethos as it relates to audience appeals?

What word best describes ethos as it relates to audience appeals?
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Last Answer : (b) Philosophical ethics distinguishes what people do value from what they should value. (c) What people do value and should value are, for all practical purposes, the same?

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Last Answer : B. Philosophical ethics distinguishes what people do value from what they should value. C. What people do value and should value are, for all practical purposes, the same? D. Philosophical ethics is too abstract to be useful in everyday life situations. Following

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Last Answer : Ethos: Establishes credibility in the speaker. Since bydefinition it means the common attitudes, beliefs, andcharacteristics of a group or time period, this appeal sets upbelievability in the writer. He ... is perceived as someone whocan be trusted and is concerned with the reader's bestinterests.

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