Social media marketing (SMM) is the access to social media sites and social networks to market the company's products, assets, and services. Social media marketing is a pathway for companies to reach new target customers, interact with existing customers, and promote their desired productivity. Social media marketing is also known as "digital marketing" and "electronic marketing". It has specially built data analysis tools that enable marketers to track the success of their work. The main strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends, and colleagues. This strategy relies on how your product is, what do you target, and provides many benefits. Some of the metrics used to measure the success of social med