Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.
Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.
Description : In franchising, which of the following is NOT a benefit that the franchiser gains? A)The franchiser can gain rapid product distribution. B)The franchiser can acquire capital more quickly for expanding ... to be highly motivated to succeed, which in turn leads to higher sales and higher royalties.
Last Answer : C)The franchiser gains a greater amount of control over how the franchisees operate the establishments.
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : The result of a stockout is usually an: A)increase in inventory costs. B)increase in lost sales. C)increase in net profit. D)increase in customers.
Last Answer : B)increase in lost sales.
Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.
Last Answer : C)achieve the organisation's goals.
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : As an incentive for customers to pay their accounts promptly, a business may offer its customers a. a sales discount. b. free delivery. c. a sales allowance. d. a sales return.
Last Answer : a. a sales discount.
Description : Software vs Interactive Internet: Expanding Definitions?
Last Answer : The disc is hardware. Whatever is burned onto the disc is software/data. That’s the simplicity of it.. but…. if you wanna get all crazy… into this subject.. then there is a start with the OSI model.
Description : For expanding access to banking services, the RBI has advised banks to open branches with minimum infrastructure support of 8 to 10BC units at a reasonable 3-4km. Such branches are known as _______ A. White Label ATMs B. Ultra Small Branches C. Banking Kiosks D. CBS Terminals E. ICT Hubs
Last Answer : B. Ultra Small Branches Explanation: Ultra Small Branches may be set up between the base branch and BC locations so as to provide support to about 8-10 BC Units at a reasonable distance ... for operating large customer transaction and would have to be managed full time by bank officers/ employees.
Description : Who have a discount coupon for a hosting service, urgently needed. I want to start my own business, but finances are an issueThe more you offer, the better?
Last Answer : Found two coupons (I stumbled upon them a long time ago)BlueHost - ht tps ://yazing. com/deals/ bluehost/kSFNHostGator - ht tps ://yazing. com/deals/ hostgator/kSFN(don't forget to remove the ... at both options, and I do not remember which one is more profitable, but the discounts there are huge.
Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey
Last Answer : D)a customer forecasting survey
Description : Which of the following describes e-commerce? a. Doing business electronically b. Doing business c. Sales of goods d. All of the above
Last Answer : a. Doing business electronically
Description : Can an individual own a Goodwill store and pocket the sales ?
Last Answer : I think not. They have to file a special tax return as a non profit and account for the funds. And they have to publish a notice it’s on file and anyone can get a copy. They can abuse the rules but they risk their non profit status.
Description : Does the Victoria's Secret store or internet site ever have sales on their fragrances? if so, what time of year?
Last Answer : I think the stores do. I like the body spray and that was buy one get off half off I think that was around Christmas or after but I’m not sure.
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.
Last Answer : a. the potential number of customers who would see the advertisement message
Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative
Last Answer : C)casual
Description : The device which create significant opportunities for marketer to use and increase their awareness and build connection between them and customers is known as a) E-mail marketing b) Viral marketing c) Mobile marketing d) E-business
Last Answer : c) Mobile marketing
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Last Answer : All of the above
Description : What do you think would the effects on the economy and society at large be, if sales people in general treated customers like in this instructional training video?
Last Answer : It was pretty funny, I even LOL’d, but no I hope it never comes to this, yikes!
Description : Do you charge your customers sales tax for firewood in the state of INDIANA?
Last Answer : What is the answer ?
Description : Inquiries directed towards those charged with governance may most likely a. Relate to their activities concerning the design, and effectiveness of the entity's internal control and ... the auditor in evaluating the appropriateness of the selection and application of certain accounting policies
Last Answer : Help the auditor understand the environment in which the financial statements are prepared.
Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.
Last Answer : c) Market Penetration
Description : In which of the following situations a buyer power is NOT likely to be high? A. Where switching costs are low B. Where ultimate consumer power is weak C. Where the buyer can threaten to compete D. Where a few big customers account for the majority of Sales
Last Answer : Where ultimate consumer power is weak
Description : Which of the following is a sales method, where the customer's attention is drawn, benefits are showed, and finally the deal is closed ? 1. above-the-fold-method 2. ABC method 3. Absolute Benefit Method 4. Attention Benefit method 5. None of these
Last Answer : ABC method
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : How does a blog directly impact sales of a company? A. It is typically used as the way to disperse company coupons B. It can be used to talk negatively about the competition C. It tells customers what products to buy D. Typically a blog does not directly create sales
Last Answer : A. It is typically used as the way to disperse company coupons
Description : The Sales Returns and Allowances account does not provide information to management about a. possible inferior merchandise. b. the percentage of credit sales versus cash sales. c. inefficiencies in filling orders. d. errors in overbilling customers.
Last Answer : b. the percentage of credit sales versus cash sales.
Description : Cash discount allowed to a debtor should be credited to a) Discount account b)Customer’s account c) Sales account d) Cash account
Last Answer : b)Customer’s account
Description : Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration
Last Answer : C. To develop brand image
Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy
Last Answer : B. push strategy
Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing
Last Answer : D. direct marketing
Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.
Last Answer : D)function.
Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area
Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.
Last Answer : E)keeping customers satisfied.
Description : The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.
Last Answer : B)it eliminates the need for sales personnel.
Description : Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies
Last Answer : D)facilitating agencies
Description : 11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.
Last Answer : E)physical possession of merchandise.
Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area
Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to ... customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.
Last Answer : A)bring buyers and sellers from different countries together and collect a commission for arranging sales.
Description : If Nissan finds that it can engineer its Micra to go faster and, regardless of whether or not customers are interested in more speed, decides to make this faster model, Nissan has characteristics associated with the ___________ concept. A)production B)sales C)marketing D)social
Last Answer : A)production
Description : An operations manager is not likely to be involved in….. (a) the design of products and services to satisfy customers' wants and needs (b) the quality of products and services to satisfy customers' wants and needs (c) the identification of customers' wants and needs ; (d) forecasting sales
Last Answer : (c) the identification of customers' wants and needs ;
Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.
Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
Description : Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the ... . d. Performance customers prefer higher performance levels. e. Size customers want smaller size.
Last Answer : b. Low end customers want the newest technology at the cheapest price.
Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.
Last Answer : e. size segment.