Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size.
d. Performance customers prefer higher performance levels.
e. Size customers want smaller size.
by

1 Answer

Answer :

b. Low end customers want the newest technology at the cheapest price.
by

Related questions

For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. High End preferred Position is located in the lower left of the circle. d. Performance preferred position is located in the lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Description : For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. ... lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Last Answer : c. High End preferred Position is located in the lower left of the circle.

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Description : High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Last Answer : c. 2 years.

The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

Description : The center spot of traditional products drifts _______ each year. a. +0.7 performance, -0.7 size b. +0.5 performance, -0.5 size c. +0.9 performance, -0.9 size d. +1.0 performance, -0.7 size e. +0.7 performance, -1.0 size

Last Answer : a. +0.7 performance, -0.7 size

Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Last Answer : b. high end segment

Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 and size by -0.5. c. In the high end segment performance drifts by +0.9 and size by -0.9. d. In the performance segment performance drifts by +1.0 and size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Description : Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 ... size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.

Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : e. size segment.

Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Last Answer : a. traditional segment

In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. c. At the center of each inner fine cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Description : Every year the Traditional segment circle drifts ____ in performance and _____ in size. a. +1.0, -0.7 b. +0.7, -0.7 c. -0.7, +0.7 d. +0.5, -0.5 e. +0.9, -0.9

Last Answer : b. +0.7, -0.7

Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : b. Low End customers

The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare reliability against price. d. a marketing tool used to compare age against position. e. a marketing tool used to compare time against motion.

Description : The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare ... used to compare age against position. e. a marketing tool used to compare time against motion.

Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.

Last Answer : d. all of the above.

Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

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What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.

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In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

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What are the drivers of Material Costs? a. Higher performance b. Smaller size c. Higher Mean Time Between Failure (MTBF) d. All of the above e. None of the above

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What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Last Answer : a. Price and Reliability

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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Last Answer : c. Customers want smaller and faster products.

Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Description : Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Last Answer : b. 4.0

The Traditional ideal spot is a. near the upper-left corner of its circle. b. near the lower-right of its circle. c. near the center of its circle. d. near the lower-left of its circle. e. near the upper-right of its circle.

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Last Answer : c. near the center of its circle.

What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

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Your ___________ department controls the performance and size, therefore position of your sensor products within the market. a. Planning b. Finance c. R&D d. Marketing

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.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

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Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

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Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

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Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

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What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

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What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

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On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

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The Ideal Spot a. is the best performance spot of a segment. b. drifts faster than the segment. c. drifts at same pace as the segment. d. is located at the center of the segment. e. drifts more slowly than the segment.

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Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

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Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

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Last Answer : a. High End

When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in demand. c. you use price on one axis and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Description : When plotting the segment locations for each round a. the goal is to determine the ideal spot location for each segment during the 8 years. b. the goal is to determine which products are the highest in ... and performance on the other. d. you should use Microsoft Excel. e. all of the above.

Last Answer : a. the goal is to determine the ideal spot location for each segment during the 8 years.

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Which criterion is most important in the High-End segment? a. age c. price b. position d. quality

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A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

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Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

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The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

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Last Answer : e. in both b and d.

Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

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Last Answer : c. Low End

Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

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The Competitive Intelligence Officer a. thinks like the competitor by determining how that competitor measures success, looks to the future as to what the competition will do in the next year to two years, and evaluate how the competition can undercut your company’s performance. b. a competitor’s production position. c. monitors the competition on the production analysis portion of the Courier and evaluates the

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Which three customer groups “ride the wave of technology” and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. Performance, Low End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

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Last Answer : a. Performance, High End, and Size