Marketing strategy during a recession should include:
A)a reduction in the number of sales personnel
B)a reduction in the expenditures for newproduct development
C)a reduction in advertising
D)promotional efforts that promote value and utility
E)increases in expenditures for marketing operations
A)a reduction in the number of sales personnel
B)a reduction in the expenditures for newproduct development
C)a reduction in advertising
D)promotional efforts that promote value and utility
E)increases in expenditures for marketing operations