Labeling is important for three reasons, including promotional and legal reasons. What is the third reason? A)Marketing B)BrandingC)Strategic D)Informational

Labeling is important for three reasons, including promotional and legal reasons. What
is the third reason?
A)Marketing
B)BrandingC)Strategic
D)Informational
by

1 Answer

Answer :

D)Informational
by

Related questions

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The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons

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The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as ___ discounts. A)trade B)cumulative C)noncumulative D)quality E)middlemen

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Over the last fifteen years the proportion of promotional dollars spent on sales promotion has A)increased at the expense of advertising. B)remained generally constant. C)declined slightly and the proportion spent on advertising has increased moderately. D)increased and the proportion spent on advertising has risen as well.

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Last Answer : A)increased at the expense of advertising.

Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion

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Last Answer : D)personal selling

In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion

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Last Answer : A)Advertising

Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of her office. Bruce follows but he does not understand the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional

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Last Answer : B)proxemic

Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

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Last Answer : D)improve the effectiveness of salespeople.

The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Description : The long -run ultimate effectiveness of promotion is determined by the degree to which: A)the target market is informed about the product. B)consumers agree with the promotional message. C)the total market is educated about the product's uses. D)it moves buyers closer to adopting a product.

Last Answer : D)it moves buyers closer to adopting a product.

Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

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Last Answer : C)Personal selling

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

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Last Answer : A)advertising.

Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain guidance and advice from the franchiser. C)Franchised outlets are usually more successful than independently owned businesses with respect to long -term survival. D)The franchisee can participate in national promotional campaigns sponsored by the franchiser. E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Description : Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain ... E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Last Answer : E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

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Last Answer : B)losses are too great to prolong the product's life.

Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and decreases profits. C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Description : Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and ... C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Last Answer : D)no longer satisfies a sufficient number of customers.

A secondary -use package can best be defined as one that A)can be used as a promotional tool. B)can be reused for purposes other than its initial use. C)facilitates transportation, storage, and handling for middlemen. D)is recyclable and environmentally safe.

Description : A secondary -use package can best be defined as one that A)can be used as a promotional tool. B)can be reused for purposes other than its initial use. C)facilitates transportation, storage, and handling for middlemen. D)is recyclable and environmentally safe.

Last Answer : A)can be used as a promotional tool.

One of the disadvantages of reciprocity is that it can lead to: A)a price war B)higher promotional costs C)more competitive firms entering the industry D)less than optimal purchases for the buyer E)longer periods of negotiation

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Last Answer : D)less than optimal purchases for the buyer

When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

Description : When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one that is on promotional offer. These brands make up her A)alternative set B)purchase set C)evoked set D)problem set

Last Answer : C)evoked set

D)promotional efforts that promote value and utility

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Last Answer : D)promotional efforts that promote value and utility

Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

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Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products