Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason? A)Marketing B)BrandingC)Strategic D)Informational
Last Answer : D)Informational
Description : Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ? 1. Marketing 2. Branding 3. Strategic 4. Informational 5. none of these
Last Answer : Informational
Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising
Last Answer : E) Advertising
Description : Which of the following statements about labeling frozen vegetables is FALSE? A)The label can be used to facilitate the identification of a product. B)Labels do not have to disclose nutritional information. C)Labeling has a descriptive function. D)The label can play a promotional function
Last Answer : B)Labels do not have to disclose nutritional information.
Description : The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons
Last Answer : D)for promotional reasons
Description : A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the ... improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.
Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers
Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis
Last Answer : B)sales analysis.
Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.
Last Answer : C)personal selling.
Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives
Last Answer : B)overall objectives; marketing objectives
Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.
Last Answer : D)a lower cost structure than its competitors.
Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.
Last Answer : E)selling agents represent wholesalers.
Description : The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price
Last Answer : C)promotional
Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development
Last Answer : D)test marketing
Description : The main advantage of online advertisement is __________. a. Low-cost promotional strategy b. Online advertising is promotional as well as informational c. Trackable d. All of the above
Last Answer : All of the above
Description : Which of the following are Advantages of Online Advertising? A. No time or demographic constraints on delivering the online advertise B. Online advertising is promotional as well as informational C. It brings speedy outcomes D. All of the above
Last Answer : D. All of the above
Description : The systematic gathering and analyzing of data on a particular marketing problem is 1. Promotional research 2. marketing information 3. marketing research 4. strategic information 5. None of these
Last Answer : marketing information
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : The section of the marketing plan that states what needs to be done, how and why refers to: A)marketing activation. B)marketing performance. C)marketing control. D)marketing implementation. E)strategic activation.
Last Answer : D)marketing implementation
Description : BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation
Last Answer : B)marketing planning.
Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.
Last Answer : B)for each different marketing strategy.
Description : A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity
Last Answer : C)distinctive competency
Description : 2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.
Last Answer : B)marketing programme.
Description : Kraft purchased Duracell battery division and operates this division as a separate profit centre within the firm. In this example, Duracell is a __________________ of Kraft. A)strategic business unit B)marketing unit C)dependent unit D)corporate unit
Last Answer : A)strategic business unit
Description : Realising that consumers have begun to seek safer cars, car makers are promoting air-bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need
Last Answer : B)market opportunity
Description : The long -term view, or vision, of what the organisation wants to become is called the A)mission statement. B)purpose statement. C)vision statement. D)marketing plan. E)strategic vision.
Last Answer : A)mission statement.
Description : Edco Ltd. is preparing a written document specifying the framework and actions for implementing and controlling marketing activities. This document is called the A)profit centre. B)marketing programme. C)strategic market programme. D)strategic business plan. E)marketing plan.
Last Answer : E)marketing plan.
Description : In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as: A)profit unit. B)strategic business unit. C)marketing unit. D)small business unit.
Last Answer : B)strategic business unit.
Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.
Last Answer : A)dual distribution.
Description : Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management ... trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise
Last Answer : D)a strategic alliance
Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing
Last Answer : E)licensing
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and ... D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing
Last Answer : E)Market information, transportation, warehousing, and financing
Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm
Last Answer : A)the performance of a specific brand.
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding
Last Answer : C)line family branding.
Description : When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension
Last Answer : C)family
Description : ) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding
Last Answer : D)Brand -extension branding
Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding
Last Answer : A)Individual branding
Description : Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding
Last Answer : B)brand licensing.
Description : Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding
Last Answer : A)individual branding
Description : Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting ------ policy. A)an individual branding B)an overall family branding C)a line family branding D)a brand extension branding
Last Answer : D)a brand extension branding
Description : A strategic window is A)the right combination of circumstances at the right time so that action can be taken toward a target market. B)what determines the factors that are most important in ... . D)the process that seeks information about events and relationships in a company's outside environment.
Last Answer : C)the limited period when the fit between key market requirements and a firm's capabilities is optimal.
Description : The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as ___ discounts. A)trade B)cumulative C)noncumulative D)quality E)middlemen
Last Answer : A)trade
Description : Over the last fifteen years the proportion of promotional dollars spent on sales promotion has A)increased at the expense of advertising. B)remained generally constant. C)declined slightly and the ... has increased moderately. D)increased and the proportion spent on advertising has risen as well.
Last Answer : A)increased at the expense of advertising.
Description : Concerned about the impact on her firm's promotional messages, Karen Dickson of Magnum PLC., seeks an approach with immediate feedback. She is most likely to achieve this through. A)television advertising B)newspaper advertising C)publicity D)personal selling E)sales promotion
Last Answer : D)personal selling
Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion
Last Answer : A)Advertising
Description : Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of ... the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional
Last Answer : B)proxemic
Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.
Last Answer : D)improve the effectiveness of salespeople.