Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics

Global marketing involves developing marketing strategies as if the world is one market.  Which one of the following marketing mix variables is MOST difficult to standardise for  global marketing?
A)Brand name
B)Package
C)Media allocation
D)Labels
E)Product characteristics
by

1 Answer

Answer :

C)Media allocation
by

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