Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width
Last Answer : C)product mix depth
Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.
Last Answer : C)different products offered in each product line.
Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.
Last Answer : B)features in each brand
Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix
Last Answer : A. width of product mix
Description : Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and Nibs.This example best illustrates Hershey's product mix A)width. B)depth. C)length. D)volume.
Last Answer : B)depth.
Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length
Last Answer : A. Consistency
Description : Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that offers high -quality fishing gear to sports enthusiasts and provides the service and advice that so ... such a retail operation. A)product assortment B)location analysis C)product mix depth D)retail positioning
Last Answer : D)retail positioning
Description : Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.
Last Answer : A)width
Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth
Last Answer : C. product line length
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height
Last Answer : C. Depth
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency
Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution
Last Answer : C)promotion
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics
Last Answer : C)Media allocation
Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning
Last Answer : A)Location
Description : Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a ... method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.
Last Answer : D)negotiated.
Description : Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.
Last Answer : D)the generation of total revenue.
Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler
Last Answer : D)The price range of the products carried by the wholesale
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising
Last Answer : D)scrambled merchandising
Description : Which of the following is the most important consideration when choosing an event to sponsor? A)Consistency in the association between the event and the company's product B)The length of the event C)When the event occurs D)The specific name of the event
Last Answer : A)Consistency in the association between the event and the company's product
Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan
Last Answer : B)marketing mix
Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management
Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix
Description : nstrument used for measuring the depth & width of ploughing : A. penetrometer B. width meter C. depth meter D. width and depth meter
Last Answer : A. penetrometer
Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis
Last Answer : B)screening
Description : Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items ... )quotas on imports and stringent health and safety requirements. E)the stability of the government.
Last Answer : B)the concepts, values, and tangible items that make up a particular society.
Description : Kregger Rug Cleaning Service offers potential customers one room of carpet cleaned free. Kregger makes this offer in an effort to satisfy which one of the following quality areas for service? A)value B)experience C)credence D)search
Last Answer : B)experience
Description : An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number ... --- approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup
Last Answer : D)buildup
Description : If Erin Farm Insurance saw a sudden increase in the number of farmers seeking flood insurance in Ireland due to major floods in Britain, the floods would be presenting the company with a marketing: A)opportunity B)strategy C)concept D)mix E)target
Last Answer : A)opportunity
Description : When Anderson Motors offers to let qualified buyers test -drive the new Saab, the dealer is primarily trying to stimulate which stage of the product adoption process? A)Awareness B)Interest C)Evaluation D)Trial E)Adoption
Last Answer : D)Trial
Description : Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm
Last Answer : E)Provides an overall image of the firm
Description : __________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment
Last Answer : D)Empowerment
Description : Anderson Distribution Company management has purchased fifteen fork-lifts in three orders over the past two years. As it plans to place its next order for another five machines, management wonders if ... a ________ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive purchase
Last Answer : B)modified rebuy
Description : Marketers must be able to count on their carriers to deliver goods on time and in an acceptable condition. Another name for this consistency of service is A)accessibility. B)capability. C)adaptability. D)reliability.
Last Answer : D)reliability.
Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets
Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely
Description : Which design metric is used to measure the compactness of the program in terms of lines of code? (A) Consistency (B) Conciseness (C) Efficiency (D) Accuracy
Last Answer : (B) Conciseness
Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy
Last Answer : D)Promotion
Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products
Last Answer : A)keep product and promotion the same
Description : When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated
Last Answer : D)pull
Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.
Last Answer : A)advertising.
Description : Physical distribution functions influence A)primarily pricing and product decisions. B)primarily promotion and pricing decisions. C)all elements of the marketing mix. D)primarily pricing decisions. E)mainly product decisions.
Last Answer : C)all elements of the marketing mix.
Description : A limited -line wholesaler would be expected to carry a __________ product mix. A)wide and deep B)wide and shallow C)narrow and shallow D)wide E)narrow and deep
Last Answer : E)narrow and deep
Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble
Last Answer : C)line
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.
Last Answer : D)line.
Description : A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.
Last Answer : D)specific version of a product.
Description : Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development
Last Answer : C)product positioning
Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people
Last Answer : B)price
Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging
Last Answer : B)Promotion
Description : A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery? A)Marketing mix B)Marketing environment C)Marketing concept D)Marketing task E)Product strategy
Last Answer : B)Marketing environment
Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer
Last Answer : C)Buying allowance